Adweek: Advertisers unfazed by Google's latest cookie removal delay

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This article was originally published on Adweek.

Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. To keep advertisers happy, the company plans to expand its Privacy Sandbox trials, which promise a level of audience targeting.

Although Google’s cookie delay may be a reprieve for some advertisers, many are already thinking beyond third-party cookies. The delay also gives other solutions beyond Privacy Sandbox, such as World Wide Web Consortium’s (W3C) distributed ID proposal, an opportunity to develop.

Read the full article to see what advice Peter Rice, AVP of Marketing Systems and Strategy at Kepler, has for advertisers.

Adweek: Advertisers unfazed by Google's latest cookie removal delay

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This article was originally published on Adweek.

Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. To keep advertisers happy, the company plans to expand its Privacy Sandbox trials, which promise a level of audience targeting.

Although Google’s cookie delay may be a reprieve for some advertisers, many are already thinking beyond third-party cookies. The delay also gives other solutions beyond Privacy Sandbox, such as World Wide Web Consortium’s (W3C) distributed ID proposal, an opportunity to develop.

Read the full article to see what advice Peter Rice, AVP of Marketing Systems and Strategy at Kepler, has for advertisers.

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