Google Delays Deprecation of 3rd Party Cookies

No items found.

Advertisers have until late 2023 to adopt alternatives to third-party cookies, now that Google announced it will delay deprecation of third-party cookies. This is good news for brands, as it provides marketers with more time to experiment, benchmark and prepare. 

Rather than reducing efforts, Kepler's Strategic Campaign Operations team recommends that brands use this time to test, learn and invest in their first-party data. To learn more, read our full POV here.

Google Delays Deprecation of 3rd Party Cookies

Article Source Link

Advertisers have until late 2023 to adopt alternatives to third-party cookies, now that Google announced it will delay deprecation of third-party cookies. This is good news for brands, as it provides marketers with more time to experiment, benchmark and prepare. 

Rather than reducing efforts, Kepler's Strategic Campaign Operations team recommends that brands use this time to test, learn and invest in their first-party data. To learn more, read our full POV here.

More News from Kepler Group

Webinar Replay: The Big Reset

New restrictions are impacting how businesses utilize digital marketing, see how you can get ahead of the changes with "The Big Reset" replay.

Read More

Why class is the unspoken workplace diversity challenge

It’s time to acknowledge the impact class differences have on employees and workplace diversity.

Read More

Assessing COVID-19’s impact on TV and OTT/CTV ecosystem

Highlighting expected challenges, opportunities and impacts.

Read More

Preparing for the Cookieless Future: Data Clean Rooms

As the data landscape shifts towards a cookieless future, brands should consider data clean rooms to connect data sources for campaign optimtimization

Read More

Marketing in a post-COVID world

Analyzing the impact of COVID across consumer patterns, media prices, and messaging to adjust to the new normal

Read More

Tailoring video campaigns to business goals

As the video ecosystem expands, channel & partner complexity has become more difficult to navigate. Read about our recommended approach to video.

Read More