Advertisers have until late 2023 to adopt alternatives to third-party cookies, now that Google announced it will delay deprecation of third-party cookies. This is good news for brands, as it provides marketers with more time to experiment, benchmark and prepare.
Rather than reducing efforts, Kepler's Strategic Campaign Operations team recommends that brands use this time to test, learn and invest in their first-party data. To learn more, read our full POV here.
Advertisers have until late 2023 to adopt alternatives to third-party cookies, now that Google announced it will delay deprecation of third-party cookies. This is good news for brands, as it provides marketers with more time to experiment, benchmark and prepare.
Rather than reducing efforts, Kepler's Strategic Campaign Operations team recommends that brands use this time to test, learn and invest in their first-party data. To learn more, read our full POV here.
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