Developing The Retail Media Opportunity Into Mainstream Media Investment: A Guide For Brands On What Needs To Happen Next

Amazon page

Although retail media is accelerating, there are challenges for advertisers in navigating this new media. For advertisers, the ability to close the loop and understand how audiences exposed to certain methods of communication go on to interact with their products and services is the greatest opportunity retail media presents. We share an essential shopping list of what advertisers need to be wary of and what they can do to dig up value in retail media.

Download our essential shopping list for advertisers.

Developing The Retail Media Opportunity Into Mainstream Media Investment: A Guide For Brands On What Needs To Happen Next

Article Source Link

Although retail media is accelerating, there are challenges for advertisers in navigating this new media. For advertisers, the ability to close the loop and understand how audiences exposed to certain methods of communication go on to interact with their products and services is the greatest opportunity retail media presents. We share an essential shopping list of what advertisers need to be wary of and what they can do to dig up value in retail media.

Download our essential shopping list for advertisers.

More News from Kepler Group

How Black Friday Has Changed—and How It Hasn’t

Retail’s biggest day has expanded into five days of holiday deals, but are consumers still shopping the sales?

Read More

Five steps to maintain your marketing’s momentum

Downturn anxiety is infectious but in times of change and economic uncertainty, it is counterproductive to just stick with existing strategies.

Read More

How to prioritize cookieless solutions

Download our report on how the marketplace is changing and how you move forward.

Read More

Six Key Themes from Amazon unBoxed 2022

Kepler’s Global Amazon Lead Hannah Grobmyer breaks down the key takeaways from Amazon’s largest advertising event.

Read More

Four AdWeek Announcements We’re Following

Here are some of the AdWeek 2022 developments we’ve been following.

Read More

Help for navigating an evolving ecommerce ecosystem

According to eMarketer, worldwide ecommerce sales will exceed $5 trillion for the first time this year as partners look to capitalize on the growth.

Read More