This article was originally published on Digiday.
More agencies are providing in-house education to level up their employees in an increasingly competitive hybrid workplace.
These aren’t your typical four-year colleges culminating in a degree or graduations: think free hybrid learning and career development tailored to today’s marketers and media professionals. Organizations from WPP’s media arm GroupM to global marketing firm Kepler Group have established their own learning and development schools aimed at helping employees pursue advanced careers and keep pace in a fast-moving industry. More importantly, agencies that invest in learning may have a leg up when it comes to recruiting and retention — and it’s a spend they say they plan to keep even as the entire marketing landscape descends into a potential recession.