DV360 Custom Bidding drives up to +90% ROAS

Amazon page

For the past few months, Kepler has been participating in DV360’s Custom Bidding beta. Custom Bidding is an evolution of Google’s algorithm, allowing media buyers to build custom scripts which feed the algorithm with brand-specific values and variables. For example, a retailer can input transaction values to give the algorithm more information for optimizing revenue/ROAS (“return on ad spend”). This allows better alignment between in-platform campaign goals and advertisers’ underlying business objectives. We have been testing Custom Bidding across a range of campaigns and goal types, and have consistently seen improvement to campaign performance, such as:


Image for post

DV360 Custom Bidding drives up to +90% ROAS

Article Source Link

For the past few months, Kepler has been participating in DV360’s Custom Bidding beta. Custom Bidding is an evolution of Google’s algorithm, allowing media buyers to build custom scripts which feed the algorithm with brand-specific values and variables. For example, a retailer can input transaction values to give the algorithm more information for optimizing revenue/ROAS (“return on ad spend”). This allows better alignment between in-platform campaign goals and advertisers’ underlying business objectives. We have been testing Custom Bidding across a range of campaigns and goal types, and have consistently seen improvement to campaign performance, such as:


Image for post

More News from Kepler Group

Kepler Partners with YouGov to Deliver Rapid Insights

Kepler Partners with YouGov to Deliver Rapid Insights

Leading research firm will enable Kepler clients to better understand their customers and execute more insight-driven campaigns.

Read MoreRead More

Be more octopus

Be more octopus

Brands who bring together their technology, measurement, and campaign management processes can establish an advantage.

Read MoreRead More

KIP Wins 2023 MarTech Breakthrough Award

KIP Wins 2023 MarTech Breakthrough Award

The prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world.

Read MoreRead More

Addressing Wasted Spend in the Ad Supply Chain

Addressing Wasted Spend in the Ad Supply Chain

What can you do to effectively combat advertising waste? Here are five best practices that can make an impact today.

Read MoreRead More

Kepler’s Campaign to Enable Ukrainian Resettlement

Kepler’s Campaign to Enable Ukrainian Resettlement

Users tend not to think of Facebook ads as having a positive impact on the world—but what if they could do just that? 

Read MoreRead More

Marketers: Don’t “Do Nothing” this Prime Day

Marketers: Don’t “Do Nothing” this Prime Day

While the assumption may be that Prime Day is just for brands with products on Amazon, the halo impact is much broader.

Read MoreRead More