DV360 Custom Bidding drives up to +90% ROAS

No items found.

For the past few months, Kepler has been participating in DV360’s Custom Bidding beta. Custom Bidding is an evolution of Google’s algorithm, allowing media buyers to build custom scripts which feed the algorithm with brand-specific values and variables. For example, a retailer can input transaction values to give the algorithm more information for optimizing revenue/ROAS (“return on ad spend”). This allows better alignment between in-platform campaign goals and advertisers’ underlying business objectives. We have been testing Custom Bidding across a range of campaigns and goal types, and have consistently seen improvement to campaign performance, such as:


Image for post

DV360 Custom Bidding drives up to +90% ROAS

Article Source Link

For the past few months, Kepler has been participating in DV360’s Custom Bidding beta. Custom Bidding is an evolution of Google’s algorithm, allowing media buyers to build custom scripts which feed the algorithm with brand-specific values and variables. For example, a retailer can input transaction values to give the algorithm more information for optimizing revenue/ROAS (“return on ad spend”). This allows better alignment between in-platform campaign goals and advertisers’ underlying business objectives. We have been testing Custom Bidding across a range of campaigns and goal types, and have consistently seen improvement to campaign performance, such as:


Image for post

More News from Kepler Group

Webinar Replay: The Big Reset

New restrictions are impacting how businesses utilize digital marketing, see how you can get ahead of the changes with "The Big Reset" replay.

Read More

Why class is the unspoken workplace diversity challenge

It’s time to acknowledge the impact class differences have on employees and workplace diversity.

Read More

Assessing COVID-19’s impact on TV and OTT/CTV ecosystem

Highlighting expected challenges, opportunities and impacts.

Read More

Preparing for the Cookieless Future: Data Clean Rooms

As the data landscape shifts towards a cookieless future, brands should consider data clean rooms to connect data sources for campaign optimtimization

Read More

Marketing in a post-COVID world

Analyzing the impact of COVID across consumer patterns, media prices, and messaging to adjust to the new normal

Read More

Tailoring video campaigns to business goals

As the video ecosystem expands, channel & partner complexity has become more difficult to navigate. Read about our recommended approach to video.

Read More