According to eMarketer, worldwide ecommerce sales will exceed $5 trillion for the first time this year, accounting for more than a fifth of overall retail sales. Despite slowing economic growth, total spending is expected to surge past $7 trillion by 2025. And commerce expansion has only accelerated as more channels and partners look to capitalize on ecommerce growth in a quickly-evolving market.
To keep up with the fast pace of change in commerce, brand marketers must be able to shift their strategies quickly and effectively. The first step? Understanding trends and priority platforms, with a standardized evaluation process.
Key trends we’ve seen changing the commerce landscape:
- Lasting impacts driven by the COVID-19 pandemic
- Social commerce that’s expanding three times faster than ecommerce as a whole
- Expanded endemic and non-endemic offerings from retail media networks
Once trends are identified, brands will need to find the right partners to help them take advantage of new opportunities and emerging channels.
Kepler prepares our clients for these shifts by evaluating both established and emerging retail media networks, building advanced measurement capabilities, and deploying proprietary Kepler technology across all media to manage and measure omni-channel commerce programs with consistency and efficiency.With our expertise in key retail channels and strong partnerships with key platforms like Meta, Google and Amazon, we gain early access to emerging opportunities within these platforms and the opportunity to work alongside our partners to build strong ecommerce offerings. Kepler is advancing our best-in-class commerce programs creating data driven testing plans for Google's Performance Max and Meta's Advantage+ Shopping Campaigns, increasing clients ROAS for the holidays in 2022. Learn more about our expertise in commerce.
