Help for brands navigating an evolving ecommerce ecosystem

Amazon page

According to eMarketer, worldwide ecommerce sales will exceed $5 trillion for the first time this year, accounting for more than a fifth of overall retail sales. Despite slowing economic growth, total spending is expected to surge past $7 trillion by 2025. And commerce expansion has only accelerated as more channels and partners look to capitalize on ecommerce growth in a quickly-evolving market.

To keep up with the fast pace of change in commerce, brand marketers must be able to shift their strategies quickly and effectively. The first step? Understanding trends and priority platforms, with a standardized evaluation process.

Key trends we’ve seen changing the commerce landscape:

  • Lasting impacts driven by the COVID-19 pandemic
  • Social commerce that’s expanding three times faster than ecommerce as a whole
  • Expanded endemic and non-endemic offerings from retail media networks

Once trends are identified, brands will need to find the right partners to help them take advantage of new opportunities and emerging channels.

Kepler prepares our clients for these shifts by evaluating both established and emerging retail media networks, building advanced measurement capabilities, and deploying proprietary Kepler technology across all media to manage and measure omni-channel commerce programs with consistency and efficiency.With our expertise in key retail channels and strong partnerships with key platforms like Meta, Google and Amazon, we gain early access to emerging opportunities within these platforms and the opportunity to work alongside our partners to build strong ecommerce offerings. Kepler is advancing our best-in-class commerce programs creating data driven testing plans for Google's Performance Max and Meta's Advantage+ Shopping Campaigns, increasing clients ROAS for the holidays in 2022. Learn more about our expertise in commerce.

Help for brands navigating an evolving ecommerce ecosystem

Article Source Link

According to eMarketer, worldwide ecommerce sales will exceed $5 trillion for the first time this year, accounting for more than a fifth of overall retail sales. Despite slowing economic growth, total spending is expected to surge past $7 trillion by 2025. And commerce expansion has only accelerated as more channels and partners look to capitalize on ecommerce growth in a quickly-evolving market.

To keep up with the fast pace of change in commerce, brand marketers must be able to shift their strategies quickly and effectively. The first step? Understanding trends and priority platforms, with a standardized evaluation process.

Key trends we’ve seen changing the commerce landscape:

  • Lasting impacts driven by the COVID-19 pandemic
  • Social commerce that’s expanding three times faster than ecommerce as a whole
  • Expanded endemic and non-endemic offerings from retail media networks

Once trends are identified, brands will need to find the right partners to help them take advantage of new opportunities and emerging channels.

Kepler prepares our clients for these shifts by evaluating both established and emerging retail media networks, building advanced measurement capabilities, and deploying proprietary Kepler technology across all media to manage and measure omni-channel commerce programs with consistency and efficiency.With our expertise in key retail channels and strong partnerships with key platforms like Meta, Google and Amazon, we gain early access to emerging opportunities within these platforms and the opportunity to work alongside our partners to build strong ecommerce offerings. Kepler is advancing our best-in-class commerce programs creating data driven testing plans for Google's Performance Max and Meta's Advantage+ Shopping Campaigns, increasing clients ROAS for the holidays in 2022. Learn more about our expertise in commerce.

More News from Kepler Group

Kepler Partners with YouGov to Deliver Rapid Insights

Kepler Partners with YouGov to Deliver Rapid Insights

Leading research firm will enable Kepler clients to better understand their customers and execute more insight-driven campaigns.

Read MoreRead More

Be more octopus

Be more octopus

Brands who bring together their technology, measurement, and campaign management processes can establish an advantage.

Read MoreRead More

KIP Wins 2023 MarTech Breakthrough Award

KIP Wins 2023 MarTech Breakthrough Award

The prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world.

Read MoreRead More

Addressing Wasted Spend in the Ad Supply Chain

Addressing Wasted Spend in the Ad Supply Chain

What can you do to effectively combat advertising waste? Here are five best practices that can make an impact today.

Read MoreRead More

Kepler’s Campaign to Enable Ukrainian Resettlement

Kepler’s Campaign to Enable Ukrainian Resettlement

Users tend not to think of Facebook ads as having a positive impact on the world—but what if they could do just that? 

Read MoreRead More

Marketers: Don’t “Do Nothing” this Prime Day

Marketers: Don’t “Do Nothing” this Prime Day

While the assumption may be that Prime Day is just for brands with products on Amazon, the halo impact is much broader.

Read MoreRead More