To kickstart the launch of Champion's "What Moves You?" campaign, Kepler helped host a launch party with global fashion and lifestyle media brand HighSnobiety at the Champion flagship store in New York City. The event celebrated collaboration and community, providing guests the opportunity to design their own hoodies with custom embroidery as well access to an upcoming limited edition product release.
The event marks the shift in Kepler’s evolution from performance agency at its founding to full-funnel powerhouse today. Companies are increasingly partnering with Kepler to devise and implement wide-reaching campaigns focused on driving awareness and building brand equity.
Champion's new campaign goes beyond clothing by redefining what it means to "champion" the causes and ideas that advance culture and society. The campaign highlights six global creators, including Signkid, a Deaf writer, producer and sign rapper from the UK who champions music accessibility.
Prior to the event, Champion unveiled the first of five hand painted murals near the SoHo store before proceeding to an artist meet and greet, custom embroidery and hoodie design stations, and a VIP cocktail event featuring local DJs and Champion-themed cocktails.
The activation included updated branding, “Champion What Moves You” taglines cycling on LED tickers, venue-specific lighting, and a custom iPad-style photo booth within the lounge area, all designed to foster community.
Kepler’s role in bringing the Champion campaign to life is just one of many collaborations underway to drive engagement at every stage of the funnel.