Infectious Media rebrands as Kepler, creating a global, seamless offering

No items found.

Kepler Group is taking the next step towards global expansion, uniting with Infectious Media under the Kepler brand to become a single global innovation leader in markets around the world.

The move comes following Kepler's acquisition of Infectious Media in December of 2020 and is the culmination of nine months of effort by both teams to fuse the two companies’ resources, processes, and technology under Kepler's culture and leadership. With this integration, Kepler intends to further cement its position as a global innovation leader in the data-driven marketing space while strengthening our ability to offer clients regional expertise across not only the Americas but now the EMEA and APAC markets as well.

“Seeing the teams come together – in driving group integration, cross-border client expansions, and even a global talent show via Zoom – has exceeded our wildest expectations. Chapter one is complete but we’re still just getting started. The joint offering should only get richer in the coming months”  -Rick Greenberg, Kepler’s Global CEO.

Kepler’s flexible service model helps brands harness the power of emerging data and tech to succeed in a rapidly changing marketing environment. The company’s 500+ digital experts help clients transform their own marketing organizations, as well as the way they engage consumers, via highly engineered media strategy and activation, in-housing consulting, and technology services. The Kepler team's international operating model simplifies cross-border planning and allows brands to maintain global efficiencies, while also providing the regional flexibility that matrixed corporate organizations typically require. Since Infectious Media and Kepler joined forces last year, the model has supported multinational expansions on such Kepler clients as PayPal, Chubb, and Hasbro.


“The speed and scale of digital transformation now provides advertisers with opportunities to transform every aspect of the way they and their brands go to market. Data-driven planning and optimization are becoming the defaults across all media channels which, in turn, are increasingly standardised across markets. We have aligned our expertise under the Kepler brand to answer this challenge” - Martin Kelly, now CEO of Kepler UK & APAC


Andy Cocker, the digital media veteran who co-founded Infectious Media with Kelly in 2008, will now become COO of Kepler UK & APAC.

For more information about the newest members of the Kepler team, head to our EMEA page to learn more.


About Kepler


Kepler’s mission is to help clients harness the immense power of data, technology, and insights to transform their marketing, forge more personalized consumer connections, and drive breakthrough business impact. The company’s 500+ professionals serve clients in financial services, retail, healthcare, media/entertainment, and other industries from offices in Boston, Chicago, New York, Philadelphia, San Francisco, Costa Rica, London, Singapore, and Tokyo. The company is a member of kyu, a strategic operating unit of Hakuhodo DY Holdings Inc. Fellow member companies include IDEO, Sid Lee, SYPartners, Godfrey Dadich, and BEworks. More information can be found at www.keplergrp.com.


Infectious Media rebrands as Kepler, creating a global, seamless offering

Article Source Link

Kepler Group is taking the next step towards global expansion, uniting with Infectious Media under the Kepler brand to become a single global innovation leader in markets around the world.

The move comes following Kepler's acquisition of Infectious Media in December of 2020 and is the culmination of nine months of effort by both teams to fuse the two companies’ resources, processes, and technology under Kepler's culture and leadership. With this integration, Kepler intends to further cement its position as a global innovation leader in the data-driven marketing space while strengthening our ability to offer clients regional expertise across not only the Americas but now the EMEA and APAC markets as well.

“Seeing the teams come together – in driving group integration, cross-border client expansions, and even a global talent show via Zoom – has exceeded our wildest expectations. Chapter one is complete but we’re still just getting started. The joint offering should only get richer in the coming months”  -Rick Greenberg, Kepler’s Global CEO.

Kepler’s flexible service model helps brands harness the power of emerging data and tech to succeed in a rapidly changing marketing environment. The company’s 500+ digital experts help clients transform their own marketing organizations, as well as the way they engage consumers, via highly engineered media strategy and activation, in-housing consulting, and technology services. The Kepler team's international operating model simplifies cross-border planning and allows brands to maintain global efficiencies, while also providing the regional flexibility that matrixed corporate organizations typically require. Since Infectious Media and Kepler joined forces last year, the model has supported multinational expansions on such Kepler clients as PayPal, Chubb, and Hasbro.


“The speed and scale of digital transformation now provides advertisers with opportunities to transform every aspect of the way they and their brands go to market. Data-driven planning and optimization are becoming the defaults across all media channels which, in turn, are increasingly standardised across markets. We have aligned our expertise under the Kepler brand to answer this challenge” - Martin Kelly, now CEO of Kepler UK & APAC


Andy Cocker, the digital media veteran who co-founded Infectious Media with Kelly in 2008, will now become COO of Kepler UK & APAC.

For more information about the newest members of the Kepler team, head to our EMEA page to learn more.


About Kepler


Kepler’s mission is to help clients harness the immense power of data, technology, and insights to transform their marketing, forge more personalized consumer connections, and drive breakthrough business impact. The company’s 500+ professionals serve clients in financial services, retail, healthcare, media/entertainment, and other industries from offices in Boston, Chicago, New York, Philadelphia, San Francisco, Costa Rica, London, Singapore, and Tokyo. The company is a member of kyu, a strategic operating unit of Hakuhodo DY Holdings Inc. Fellow member companies include IDEO, Sid Lee, SYPartners, Godfrey Dadich, and BEworks. More information can be found at www.keplergrp.com.


More News from Kepler Group

Ruchi Prasad Named Chief Legal Counsel

Kepler Group has hired Ruchi Prasad as General Counsel to bolster its corporate development and sales partner solutions efforts.

Read More

Google Extends Cookie Deadline to 2024

Google has pushed back the deadline for third-party cookie deprecation, but it’s no time for advertisers to slow down.

Read More

Adweek: Advertisers unfazed by Google's cookie delay

This push to 2024 gives other alternatives more time for experimentation.

Read More

Digiday: Why agencies continue to invest in training

Why agencies continue to invest in training and education even as a potential recession adds financial pressure.

Read More

How Bloomberg Media Reached a Global Audience

How Bloomberg Media reached a global audience with personalized and effective display ads.

Read More

Five Things We've Realized in 5 Years of In-Housing

Here's what we've learned since brands started in-housing elements of their digital media investment.

Read More