Prime Day sales hit a record high last year, as third-party Amazon sales surpassed the $3.5 billion mark, a nearly 60% increase compared to 2019. This year, Amazon's Prime Day -- one of the biggest deal days of the year -- will be June 21-22. While it’s hard to predict whether sales will grow at the same rate did as in 2020, this Prime Day still promises to be one of the biggest days of the year for brands advertising on Amazon.

To maximize performance on Prime Day, advertisers can make effective changes that go beyond increasing bids and budgets. Consider using the full range of available creative placements to maximize reach, adjust frequency caps to increase user exposure to ads, and set up retargeting audiences to engage with shoppers both before and during Prime Day.

Tools like the Amazon Marketing Cloud help Marketers dive deeper into Prime Day performance to inform future campaigns.

Whether your brand sells on Amazon (is an “endemic” brand) or simply advertises on the platform (“non-endemic”), the right preparation and post-Prime day analysis are pivotal to making the most of one of the biggest shopping days of the year. To learn more, consult Kepler’s comprehensive checklist to help all Amazon advertisers across Sponsored Ads and the DSP prepare for success on Prime Day. 

Learn more about Kepler’s Amazon advertising solutions here.