Kepler University Expands to 63 Courses and Three “Graduate Level” Programs

Amazon page

NEW YORK, Nov. 11, 2020 (GLOBE NEWSWIRE) -- Kepler, the digital marketing services provider that sits within the KYU Collective alongside IDEO, Sid Lee and SY Partners, announced today that it has expanded its in-house “undergraduate” training program to include 52 homegrown courses. It has also launched three “graduate” tracks in analytics, campaign optimization, and account management.

The Kepler University program is one of the most rigorous training curricula in the industry, preparing trainees to be experts across all major marketing channels and platforms, including the Google marketing stack, Facebook/Instagram, Amazon Advertising, and the Salesforce Marketing Cloud.

“After over eight years experience at other agencies, I’ve been incredibly impressed by the depth and breadth of training that Kepler requires of its employees at all levels. It sets a new, high bar for the industry,” said Fred Seddon, Associate Director at Kepler.

The program has enabled Kepler to maintain standards and ensure all staff are industry experts, while it scaled to nearly 350 employees across six offices. “We don’t have anyone at Kepler who is just a relationship manager,” says Seddon. “Everyone on the team understands the strategy and the technical details.”

In addition to training internal teams and new hires, the firm also offers Kepler University courses to clients, who can participate in the full curriculum or join ad hoc sessions to help fill a skill gap or learn about new digital channels.

Expanding beyond industry and technical courses, Kepler University recently launched “milestone training” to help newly promoted employees succeed at the next level. For example, a Senior Analyst with one to three years’ experience can take courses on public speaking, emerging media channels, and providing team feedback. More senior team members may upskill on negotiation, team leadership, and advanced technical skills.

Karinna Maldonado, Head of Training, is executing on an ambitious vision for the program. “We will continue to expand course offerings to keep our team’s skills sharp in the rapidly changing worlds of media and marketing. Ultimately, we’re training business leaders who can build a full career at Kepler and beyond.”

Kepler University Expands to 63 Courses and Three “Graduate Level” Programs

Article Source Link

NEW YORK, Nov. 11, 2020 (GLOBE NEWSWIRE) -- Kepler, the digital marketing services provider that sits within the KYU Collective alongside IDEO, Sid Lee and SY Partners, announced today that it has expanded its in-house “undergraduate” training program to include 52 homegrown courses. It has also launched three “graduate” tracks in analytics, campaign optimization, and account management.

The Kepler University program is one of the most rigorous training curricula in the industry, preparing trainees to be experts across all major marketing channels and platforms, including the Google marketing stack, Facebook/Instagram, Amazon Advertising, and the Salesforce Marketing Cloud.

“After over eight years experience at other agencies, I’ve been incredibly impressed by the depth and breadth of training that Kepler requires of its employees at all levels. It sets a new, high bar for the industry,” said Fred Seddon, Associate Director at Kepler.

The program has enabled Kepler to maintain standards and ensure all staff are industry experts, while it scaled to nearly 350 employees across six offices. “We don’t have anyone at Kepler who is just a relationship manager,” says Seddon. “Everyone on the team understands the strategy and the technical details.”

In addition to training internal teams and new hires, the firm also offers Kepler University courses to clients, who can participate in the full curriculum or join ad hoc sessions to help fill a skill gap or learn about new digital channels.

Expanding beyond industry and technical courses, Kepler University recently launched “milestone training” to help newly promoted employees succeed at the next level. For example, a Senior Analyst with one to three years’ experience can take courses on public speaking, emerging media channels, and providing team feedback. More senior team members may upskill on negotiation, team leadership, and advanced technical skills.

Karinna Maldonado, Head of Training, is executing on an ambitious vision for the program. “We will continue to expand course offerings to keep our team’s skills sharp in the rapidly changing worlds of media and marketing. Ultimately, we’re training business leaders who can build a full career at Kepler and beyond.”

More News from Kepler Group

How Black Friday Has Changed—and How It Hasn’t

Retail’s biggest day has expanded into five days of holiday deals, but are consumers still shopping the sales?

Read More

Five steps to maintain your marketing’s momentum

Downturn anxiety is infectious but in times of change and economic uncertainty, it is counterproductive to just stick with existing strategies.

Read More

How to prioritize cookieless solutions

Download our report on how the marketplace is changing and how you move forward.

Read More

Six Key Themes from Amazon unBoxed 2022

Kepler’s Global Amazon Lead Hannah Grobmyer breaks down the key takeaways from Amazon’s largest advertising event.

Read More

Four AdWeek Announcements We’re Following

Here are some of the AdWeek 2022 developments we’ve been following.

Read More

Help for navigating an evolving ecommerce ecosystem

According to eMarketer, worldwide ecommerce sales will exceed $5 trillion for the first time this year as partners look to capitalize on the growth.

Read More