New Augmented Insights make it easier to read the signals

Amazon page

This past April, we launched Augmented Insights to reduce time to actionable insights by up to 90% and enable Kepler and client teams to make better and faster campaign decisions. Since then, the tool has been expanded to include over a dozen automated campaign analyses. Here’s the sizzle reel:

  1. Gateway Products: Certain consumer behaviors or life milestones – like buying a home or starting a family – often start with small purchases.  For instance, someone purchasing throw pillows may be on the cusp of a major design project. By analyzing client data to identify these “gateway products”, Kepler is helping clients in retail, financial services, and other industries increase purchase rate among existing customers and conquest competitors.
  2. Creative Fatigue: This report automatically flags creative performance changes, enabling teams to more quickly pinpoint when assets begin to go stale and refresh them for optimal effectiveness.
  3. Weather Trends: Temperature changes and rainfall often impact shopping patterns, and therefore, campaign performance. This report helps brands stay on top of weather impacts to rapidly adjust creatives, featured products, and offers. For an insurance client, the analysis showed increased home insurance purchases following bad weather, so the team quickly launched a new strategy to remind consumers to check coverage after storms.
  4. Geographic Trends: By flagging best and worst performing DMAs over a two week period, Kepler was able to focus budgets on higher-performing local markets and increase campaign efficiency.

We'll continue to share new capabilities here as Kepler’s Data Science team rolls out additional Augmented Insights.

New Augmented Insights make it easier to read the signals

Article Source Link

This past April, we launched Augmented Insights to reduce time to actionable insights by up to 90% and enable Kepler and client teams to make better and faster campaign decisions. Since then, the tool has been expanded to include over a dozen automated campaign analyses. Here’s the sizzle reel:

  1. Gateway Products: Certain consumer behaviors or life milestones – like buying a home or starting a family – often start with small purchases.  For instance, someone purchasing throw pillows may be on the cusp of a major design project. By analyzing client data to identify these “gateway products”, Kepler is helping clients in retail, financial services, and other industries increase purchase rate among existing customers and conquest competitors.
  2. Creative Fatigue: This report automatically flags creative performance changes, enabling teams to more quickly pinpoint when assets begin to go stale and refresh them for optimal effectiveness.
  3. Weather Trends: Temperature changes and rainfall often impact shopping patterns, and therefore, campaign performance. This report helps brands stay on top of weather impacts to rapidly adjust creatives, featured products, and offers. For an insurance client, the analysis showed increased home insurance purchases following bad weather, so the team quickly launched a new strategy to remind consumers to check coverage after storms.
  4. Geographic Trends: By flagging best and worst performing DMAs over a two week period, Kepler was able to focus budgets on higher-performing local markets and increase campaign efficiency.

We'll continue to share new capabilities here as Kepler’s Data Science team rolls out additional Augmented Insights.

More News from Kepler Group

Assessing COVID-19’s impact on TV and OTT/CTV ecosystem

Highlighting expected challenges, opportunities and impacts.

Read More

Latest Developments at Amazon Catching Our Attention

Since unBoxed in October 2022, Amazon has introduced a number of exciting product features to support brands on its platform.

Read More

Choosing the Right Customer Data Platform (CDP)

Customer data platforms (CDP) are becoming vital to fuel first-party data marketing strategies as the vendor landscape evolves just as quickly.

Read More

How to prioritize cookieless solutions

Download our report on how the marketplace is changing and how you move forward.

Read More

Five Steps to Maintain Your Marketing’s Momentum

Downturn anxiety is infectious but in times of change and economic uncertainty, it is counterproductive to just stick with existing strategies.

Read More

Media Planning 2023: 15 Trends We’re Tracking

In a fast-changing media landscape, it can be difficult to know which trends have staying power and which are all hype.

Read More