New Augmented Insights make it easier to read the signals

No items found.

This past April, we launched Augmented Insights to reduce time to actionable insights by up to 90% and enable Kepler and client teams to make better and faster campaign decisions. Since then, the tool has been expanded to include over a dozen automated campaign analyses. Here’s the sizzle reel:

  1. Gateway Products: Certain consumer behaviors or life milestones – like buying a home or starting a family – often start with small purchases.  For instance, someone purchasing throw pillows may be on the cusp of a major design project. By analyzing client data to identify these “gateway products”, Kepler is helping clients in retail, financial services, and other industries increase purchase rate among existing customers and conquest competitors.
  2. Creative Fatigue: This report automatically flags creative performance changes, enabling teams to more quickly pinpoint when assets begin to go stale and refresh them for optimal effectiveness.
  3. Weather Trends: Temperature changes and rainfall often impact shopping patterns, and therefore, campaign performance. This report helps brands stay on top of weather impacts to rapidly adjust creatives, featured products, and offers. For an insurance client, the analysis showed increased home insurance purchases following bad weather, so the team quickly launched a new strategy to remind consumers to check coverage after storms.
  4. Geographic Trends: By flagging best and worst performing DMAs over a two week period, Kepler was able to focus budgets on higher-performing local markets and increase campaign efficiency.

We'll continue to share new capabilities here as Kepler’s Data Science team rolls out additional Augmented Insights.

New Augmented Insights make it easier to read the signals

Article Source Link

This past April, we launched Augmented Insights to reduce time to actionable insights by up to 90% and enable Kepler and client teams to make better and faster campaign decisions. Since then, the tool has been expanded to include over a dozen automated campaign analyses. Here’s the sizzle reel:

  1. Gateway Products: Certain consumer behaviors or life milestones – like buying a home or starting a family – often start with small purchases.  For instance, someone purchasing throw pillows may be on the cusp of a major design project. By analyzing client data to identify these “gateway products”, Kepler is helping clients in retail, financial services, and other industries increase purchase rate among existing customers and conquest competitors.
  2. Creative Fatigue: This report automatically flags creative performance changes, enabling teams to more quickly pinpoint when assets begin to go stale and refresh them for optimal effectiveness.
  3. Weather Trends: Temperature changes and rainfall often impact shopping patterns, and therefore, campaign performance. This report helps brands stay on top of weather impacts to rapidly adjust creatives, featured products, and offers. For an insurance client, the analysis showed increased home insurance purchases following bad weather, so the team quickly launched a new strategy to remind consumers to check coverage after storms.
  4. Geographic Trends: By flagging best and worst performing DMAs over a two week period, Kepler was able to focus budgets on higher-performing local markets and increase campaign efficiency.

We'll continue to share new capabilities here as Kepler’s Data Science team rolls out additional Augmented Insights.

More News from Kepler Group

Ruchi Prasad Named Chief Legal Counsel

Kepler Group has hired Ruchi Prasad as General Counsel to bolster its corporate development and sales partner solutions efforts.

Read More

Google Extends Cookie Deadline to 2024

Google has pushed back the deadline for third-party cookie deprecation, but it’s no time for advertisers to slow down.

Read More

Adweek: Advertisers unfazed by Google's cookie delay

This push to 2024 gives other alternatives more time for experimentation.

Read More

Digiday: Why agencies continue to invest in training

Why agencies continue to invest in training and education even as a potential recession adds financial pressure.

Read More

How Bloomberg Media Reached a Global Audience

How Bloomberg Media reached a global audience with personalized and effective display ads.

Read More

Five Things We've Realized in 5 Years of In-Housing

Here's what we've learned since brands started in-housing elements of their digital media investment.

Read More