New Augmented Insights make it easier to read the signals

No items found.

This past April, we launched Augmented Insights to reduce time to actionable insights by up to 90% and enable Kepler and client teams to make better and faster campaign decisions. Since then, the tool has been expanded to include over a dozen automated campaign analyses. Here’s the sizzle reel:

  1. Gateway Products: Certain consumer behaviors or life milestones – like buying a home or starting a family – often start with small purchases.  For instance, someone purchasing throw pillows may be on the cusp of a major design project. By analyzing client data to identify these “gateway products”, Kepler is helping clients in retail, financial services, and other industries increase purchase rate among existing customers and conquest competitors.
  2. Creative Fatigue: This report automatically flags creative performance changes, enabling teams to more quickly pinpoint when assets begin to go stale and refresh them for optimal effectiveness.
  3. Weather Trends: Temperature changes and rainfall often impact shopping patterns, and therefore, campaign performance. This report helps brands stay on top of weather impacts to rapidly adjust creatives, featured products, and offers. For an insurance client, the analysis showed increased home insurance purchases following bad weather, so the team quickly launched a new strategy to remind consumers to check coverage after storms.
  4. Geographic Trends: By flagging best and worst performing DMAs over a two week period, Kepler was able to focus budgets on higher-performing local markets and increase campaign efficiency.

We'll continue to share new capabilities here as Kepler’s Data Science team rolls out additional Augmented Insights.

New Augmented Insights make it easier to read the signals

Article Source Link

This past April, we launched Augmented Insights to reduce time to actionable insights by up to 90% and enable Kepler and client teams to make better and faster campaign decisions. Since then, the tool has been expanded to include over a dozen automated campaign analyses. Here’s the sizzle reel:

  1. Gateway Products: Certain consumer behaviors or life milestones – like buying a home or starting a family – often start with small purchases.  For instance, someone purchasing throw pillows may be on the cusp of a major design project. By analyzing client data to identify these “gateway products”, Kepler is helping clients in retail, financial services, and other industries increase purchase rate among existing customers and conquest competitors.
  2. Creative Fatigue: This report automatically flags creative performance changes, enabling teams to more quickly pinpoint when assets begin to go stale and refresh them for optimal effectiveness.
  3. Weather Trends: Temperature changes and rainfall often impact shopping patterns, and therefore, campaign performance. This report helps brands stay on top of weather impacts to rapidly adjust creatives, featured products, and offers. For an insurance client, the analysis showed increased home insurance purchases following bad weather, so the team quickly launched a new strategy to remind consumers to check coverage after storms.
  4. Geographic Trends: By flagging best and worst performing DMAs over a two week period, Kepler was able to focus budgets on higher-performing local markets and increase campaign efficiency.

We'll continue to share new capabilities here as Kepler’s Data Science team rolls out additional Augmented Insights.

More News from Kepler Group

Webinar Replay: The Big Reset

New restrictions are impacting how businesses utilize digital marketing, see how you can get ahead of the changes with "The Big Reset" replay.

Read More

Why class is the unspoken workplace diversity challenge

It’s time to acknowledge the impact class differences have on employees and workplace diversity.

Read More

Assessing COVID-19’s impact on TV and OTT/CTV ecosystem

Highlighting expected challenges, opportunities and impacts.

Read More

Preparing for the Cookieless Future: Data Clean Rooms

As the data landscape shifts towards a cookieless future, brands should consider data clean rooms to connect data sources for campaign optimtimization

Read More

Marketing in a post-COVID world

Analyzing the impact of COVID across consumer patterns, media prices, and messaging to adjust to the new normal

Read More

Tailoring video campaigns to business goals

As the video ecosystem expands, channel & partner complexity has become more difficult to navigate. Read about our recommended approach to video.

Read More