The COVID-19 pandemic has shaken up the supply and demand balance in digital advertising and created a talent crisis that the WFA and MediaSense’s Global Talent Report called the industry’s “worst ever.” So what do we do about it?
At Kepler, we’ve created Kepler University, a training and developing program that helps us attract and retain employees in a tight labor market. Karinna Maldonado, Director of Learning and Development at Kepler, argues that all agencies must become universities of media tech and data to attract recruits and keep skills sharp in an ever-changing advertising ecosystem.
“To address the lack of talent in an increasingly competitive market,” Maldonado says, “the priority for agencies needs to be investing in their biggest asset — the talent already working within their organization.”
What does it mean for an agency to become a university? Maldonado spoke to The Media Leader about all that’s entailed in creating a rigorous, in-house training and education curriculum like Kepler University.