Prime Day 2021: Key Takeaways

Amazon page

Prime Day broke its own record again. Amazon reported selling more than 250 million items this year, an estimated 21% increase over 2020.

Kepler analyzed performance dynamics across our clients selling on the platform to share insights beyond the topline numbers. What did we find?

Consumers anticipating big deals held off on making purchases leading up to Prime Day, and ad campaign efficiency dropped accordingly. But when Prime Day rolled around, shoppers became buyers, often opting for more expensive items. This more than made up for the small drop in ROAS (Return on Ad Spend) in days leading to Prime Day. As much as deals drove the day, even advertisers without Prime Day deals benefitted from promotion of the shopping holiday.

Click here for more on these Prime Day takeaways.

Prime Day 2021: Key Takeaways

Article Source Link

Prime Day broke its own record again. Amazon reported selling more than 250 million items this year, an estimated 21% increase over 2020.

Kepler analyzed performance dynamics across our clients selling on the platform to share insights beyond the topline numbers. What did we find?

Consumers anticipating big deals held off on making purchases leading up to Prime Day, and ad campaign efficiency dropped accordingly. But when Prime Day rolled around, shoppers became buyers, often opting for more expensive items. This more than made up for the small drop in ROAS (Return on Ad Spend) in days leading to Prime Day. As much as deals drove the day, even advertisers without Prime Day deals benefitted from promotion of the shopping holiday.

Click here for more on these Prime Day takeaways.

More News from Kepler Group

Assessing COVID-19’s impact on TV and OTT/CTV ecosystem

Highlighting expected challenges, opportunities and impacts.

Read More

Latest Developments at Amazon Catching Our Attention

Since unBoxed in October 2022, Amazon has introduced a number of exciting product features to support brands on its platform.

Read More

Choosing the Right Customer Data Platform (CDP)

Customer data platforms (CDP) are becoming vital to fuel first-party data marketing strategies as the vendor landscape evolves just as quickly.

Read More

How to prioritize cookieless solutions

Download our report on how the marketplace is changing and how you move forward.

Read More

Five Steps to Maintain Your Marketing’s Momentum

Downturn anxiety is infectious but in times of change and economic uncertainty, it is counterproductive to just stick with existing strategies.

Read More

Media Planning 2023: 15 Trends We’re Tracking

In a fast-changing media landscape, it can be difficult to know which trends have staying power and which are all hype.

Read More