Prime Day 2021: Key Takeaways

Amazon page

Prime Day broke its own record again. Amazon reported selling more than 250 million items this year, an estimated 21% increase over 2020.

Kepler analyzed performance dynamics across our clients selling on the platform to share insights beyond the topline numbers. What did we find?

Consumers anticipating big deals held off on making purchases leading up to Prime Day, and ad campaign efficiency dropped accordingly. But when Prime Day rolled around, shoppers became buyers, often opting for more expensive items. This more than made up for the small drop in ROAS (Return on Ad Spend) in days leading to Prime Day. As much as deals drove the day, even advertisers without Prime Day deals benefitted from promotion of the shopping holiday.

Click here for more on these Prime Day takeaways.

Prime Day 2021: Key Takeaways

Article Source Link

Prime Day broke its own record again. Amazon reported selling more than 250 million items this year, an estimated 21% increase over 2020.

Kepler analyzed performance dynamics across our clients selling on the platform to share insights beyond the topline numbers. What did we find?

Consumers anticipating big deals held off on making purchases leading up to Prime Day, and ad campaign efficiency dropped accordingly. But when Prime Day rolled around, shoppers became buyers, often opting for more expensive items. This more than made up for the small drop in ROAS (Return on Ad Spend) in days leading to Prime Day. As much as deals drove the day, even advertisers without Prime Day deals benefitted from promotion of the shopping holiday.

Click here for more on these Prime Day takeaways.

More News from Kepler Group

How Black Friday Has Changed—and How It Hasn’t

Retail’s biggest day has expanded into five days of holiday deals, but are consumers still shopping the sales?

Read More

Five steps to maintain your marketing’s momentum

Downturn anxiety is infectious but in times of change and economic uncertainty, it is counterproductive to just stick with existing strategies.

Read More

How to prioritize cookieless solutions

Download our report on how the marketplace is changing and how you move forward.

Read More

Six Key Themes from Amazon unBoxed 2022

Kepler’s Global Amazon Lead Hannah Grobmyer breaks down the key takeaways from Amazon’s largest advertising event.

Read More

Four AdWeek Announcements We’re Following

Here are some of the AdWeek 2022 developments we’ve been following.

Read More

Help for navigating an evolving ecommerce ecosystem

According to eMarketer, worldwide ecommerce sales will exceed $5 trillion for the first time this year as partners look to capitalize on the growth.

Read More