While implementing a first-party data solution can be challenging, it is now necessary for all advertisers to prioritize marketing solutions not reliant on third-party cookies.
There are many solutions available, but it may not be clear which are the right ones to adopt. This guide provides a framework on which to prioritize, which are easiest to implement, and which can future-proof your strategy against planned changes to the third-party cookie.
"There are so many cookieless marketing solutions right now at different stages of development, it has been really difficult to know which to prioritise. But the structure of this document allowed us to quickly see which ones to concentrate on and was a great source of information and insight to plan with." Marketer from a leading brand