Webinar Replay: Media Investment Evolved- How brands are transforming the media service model

Amazon page

Our recent webinar, Media Investment Evolved: How brands are transforming the media service model, featured an in-depth discussion around our recent findings and the impact of these insights on media investment models. Alongside thought-leaders from Bloomberg Media and MediaSense, the Kepler team examined the evolving role of the agency in digital marketing and how brands need to plan for the data-driven future.

Download the presentation

The webinar was recorded on January 26, 2022, and features:

  • Nitin Rabadia - Commercial Director, Kepler EMEA
  • Chris Marino - Global Head of Performance Marketing & Media, Bloomberg Media
  • Michael Monaco - SVP, Marketing Analytics & Systems Strategy, Kepler
  • Leonardo Oliveira - Digital Strategy Director, MediaSense
  • Louis Connor - Business Development Director, Kepler EMEA


Panelists explored:

  • How media spend level affects service models
  • Where the priorities of senior marketers differ from those of their agency partners
  • The multi-market media brief and what marketers need from a partner
  • How marketers in the US, UK, and APAC look at media investment differently

Sign up below to join our email list and receive invitations to future events.

Webinar Replay: Media Investment Evolved- How brands are transforming the media service model

Article Source Link

Our recent webinar, Media Investment Evolved: How brands are transforming the media service model, featured an in-depth discussion around our recent findings and the impact of these insights on media investment models. Alongside thought-leaders from Bloomberg Media and MediaSense, the Kepler team examined the evolving role of the agency in digital marketing and how brands need to plan for the data-driven future.

Download the presentation

The webinar was recorded on January 26, 2022, and features:

  • Nitin Rabadia - Commercial Director, Kepler EMEA
  • Chris Marino - Global Head of Performance Marketing & Media, Bloomberg Media
  • Michael Monaco - SVP, Marketing Analytics & Systems Strategy, Kepler
  • Leonardo Oliveira - Digital Strategy Director, MediaSense
  • Louis Connor - Business Development Director, Kepler EMEA


Panelists explored:

  • How media spend level affects service models
  • Where the priorities of senior marketers differ from those of their agency partners
  • The multi-market media brief and what marketers need from a partner
  • How marketers in the US, UK, and APAC look at media investment differently

Sign up below to join our email list and receive invitations to future events.

More News from Kepler Group

How Black Friday Has Changed—and How It Hasn’t

Retail’s biggest day has expanded into five days of holiday deals, but are consumers still shopping the sales?

Read More

Five steps to maintain your marketing’s momentum

Downturn anxiety is infectious but in times of change and economic uncertainty, it is counterproductive to just stick with existing strategies.

Read More

How to prioritize cookieless solutions

Download our report on how the marketplace is changing and how you move forward.

Read More

Six Key Themes from Amazon unBoxed 2022

Kepler’s Global Amazon Lead Hannah Grobmyer breaks down the key takeaways from Amazon’s largest advertising event.

Read More

Four AdWeek Announcements We’re Following

Here are some of the AdWeek 2022 developments we’ve been following.

Read More

Help for navigating an evolving ecommerce ecosystem

According to eMarketer, worldwide ecommerce sales will exceed $5 trillion for the first time this year as partners look to capitalize on the growth.

Read More