Webinar Replay: Media Investment Evolved- How brands are transforming the media service model

No items found.

Our recent webinar, Media Investment Evolved: How brands are transforming the media service model, featured an in-depth discussion around our recent findings and the impact of these insights on media investment models. Alongside thought-leaders from Bloomberg Media and MediaSense, the Kepler team examined the evolving role of the agency in digital marketing and how brands need to plan for the data-driven future.

Download the presentation

The webinar was recorded on January 26, 2022, and features:

  • Nitin Rabadia - Commercial Director, Kepler EMEA
  • Chris Marino - Global Head of Performance Marketing & Media, Bloomberg Media
  • Michael Monaco - SVP, Marketing Analytics & Systems Strategy, Kepler
  • Leonardo Oliveira - Digital Strategy Director, MediaSense
  • Louis Connor - Business Development Director, Kepler EMEA


Panelists explored:

  • How media spend level affects service models
  • Where the priorities of senior marketers differ from those of their agency partners
  • The multi-market media brief and what marketers need from a partner
  • How marketers in the US, UK, and APAC look at media investment differently

Sign up below to join our email list and receive invitations to future events.

Webinar Replay: Media Investment Evolved- How brands are transforming the media service model

Article Source Link

Our recent webinar, Media Investment Evolved: How brands are transforming the media service model, featured an in-depth discussion around our recent findings and the impact of these insights on media investment models. Alongside thought-leaders from Bloomberg Media and MediaSense, the Kepler team examined the evolving role of the agency in digital marketing and how brands need to plan for the data-driven future.

Download the presentation

The webinar was recorded on January 26, 2022, and features:

  • Nitin Rabadia - Commercial Director, Kepler EMEA
  • Chris Marino - Global Head of Performance Marketing & Media, Bloomberg Media
  • Michael Monaco - SVP, Marketing Analytics & Systems Strategy, Kepler
  • Leonardo Oliveira - Digital Strategy Director, MediaSense
  • Louis Connor - Business Development Director, Kepler EMEA


Panelists explored:

  • How media spend level affects service models
  • Where the priorities of senior marketers differ from those of their agency partners
  • The multi-market media brief and what marketers need from a partner
  • How marketers in the US, UK, and APAC look at media investment differently

Sign up below to join our email list and receive invitations to future events.

More News from Kepler Group

Ruchi Prasad Named Chief Legal Counsel

Kepler Group has hired Ruchi Prasad as General Counsel to bolster its corporate development and sales partner solutions efforts.

Read More

Google Extends Cookie Deadline to 2024

Google has pushed back the deadline for third-party cookie deprecation, but it’s no time for advertisers to slow down.

Read More

Adweek: Advertisers unfazed by Google's cookie delay

This push to 2024 gives other alternatives more time for experimentation.

Read More

Digiday: Why agencies continue to invest in training

Why agencies continue to invest in training and education even as a potential recession adds financial pressure.

Read More

How Bloomberg Media Reached a Global Audience

How Bloomberg Media reached a global audience with personalized and effective display ads.

Read More

Five Things We've Realized in 5 Years of In-Housing

Here's what we've learned since brands started in-housing elements of their digital media investment.

Read More