Our recent webinar, Media Investment Evolved: How brands are transforming the media service model, featured an in-depth discussion around our recent findings and the impact of these insights on media investment models. Alongside thought-leaders from Bloomberg Media and MediaSense, the Kepler team examined the evolving role of the agency in digital marketing and how brands need to plan for the data-driven future.
The webinar was recorded on January 26, 2022, and features:
- Nitin Rabadia - Commercial Director, Kepler EMEA
- Chris Marino - Global Head of Performance Marketing & Media, Bloomberg Media
- Michael Monaco - SVP, Marketing Analytics & Systems Strategy, Kepler
- Leonardo Oliveira - Digital Strategy Director, MediaSense
- Louis Connor - Business Development Director, Kepler EMEA
Panelists explored:
- How media spend level affects service models
- Where the priorities of senior marketers differ from those of their agency partners
- The multi-market media brief and what marketers need from a partner
- How marketers in the US, UK, and APAC look at media investment differently
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