Webinar Replay: The Big Reset- Your Advertising in A Post iOS14 World

Amazon page

As the advertising ecosystem continues to evolve, Marketers faced new restrictions in 2021 that are impacting how businesses utilize digital marketing to reach their target audience. In our recent webinar The Big Reset: Your Facebook Advertising in a Post iOS14 World, we explored:

  • Effectively using platforms like Facebook for brand media (i.e., not just direct response)
  • Navigating loss in signals following the iOS14.5 update
  • Building effective creative for brands
  • Approaching measurement to drive the incremental impact of media across the funnel
"There isn't one source of truth, it's looking at a series of data points, working with our agency partners to determine things like objective and KPI and assessing measurement." - Seán O'Mahony, VP of Digital Marketing at Bed Bath & Beyond

Webinar Replay

Download the Presentation

The webinar was recorded on October 20, 2021 and features:

  • Nitin Rabadia- Commercial Director, Kepler EMEA
  • Katie Baldwin - Director of Midsize Agencies, North America at Facebook
  • Hannah Grobmyer - AVP Client Solutions (US) at Kepler
  • Marcus Cumby - Product Marketing Manager, Delivery & Optimization at Facebook
  • Nick Graham - Client Partner (UK) at Kepler
  • Andrea Fenel - Social Media Channel Lead at HSBC Digital Hub
  • Sam Doyle, EMEA Scaled Lead, Creative Shop at Facebook
  • Paul Fagan - Marketing Science Partner, Northern Europe at Facebook
  • Peter Rice - Director, Marketing Systems Strategy at Kepler
  • Seán O'Mahony - VP of Digital Marketing at Bed Bath & Beyond


Webinar Replay: The Big Reset- Your Advertising in A Post iOS14 World

Article Source Link

As the advertising ecosystem continues to evolve, Marketers faced new restrictions in 2021 that are impacting how businesses utilize digital marketing to reach their target audience. In our recent webinar The Big Reset: Your Facebook Advertising in a Post iOS14 World, we explored:

  • Effectively using platforms like Facebook for brand media (i.e., not just direct response)
  • Navigating loss in signals following the iOS14.5 update
  • Building effective creative for brands
  • Approaching measurement to drive the incremental impact of media across the funnel
"There isn't one source of truth, it's looking at a series of data points, working with our agency partners to determine things like objective and KPI and assessing measurement." - Seán O'Mahony, VP of Digital Marketing at Bed Bath & Beyond

Webinar Replay

Download the Presentation

The webinar was recorded on October 20, 2021 and features:

  • Nitin Rabadia- Commercial Director, Kepler EMEA
  • Katie Baldwin - Director of Midsize Agencies, North America at Facebook
  • Hannah Grobmyer - AVP Client Solutions (US) at Kepler
  • Marcus Cumby - Product Marketing Manager, Delivery & Optimization at Facebook
  • Nick Graham - Client Partner (UK) at Kepler
  • Andrea Fenel - Social Media Channel Lead at HSBC Digital Hub
  • Sam Doyle, EMEA Scaled Lead, Creative Shop at Facebook
  • Paul Fagan - Marketing Science Partner, Northern Europe at Facebook
  • Peter Rice - Director, Marketing Systems Strategy at Kepler
  • Seán O'Mahony - VP of Digital Marketing at Bed Bath & Beyond


More News from Kepler Group

Kepler Partners with YouGov to Deliver Rapid Insights

Kepler Partners with YouGov to Deliver Rapid Insights

Leading research firm will enable Kepler clients to better understand their customers and execute more insight-driven campaigns.

Read MoreRead More

Be more octopus

Be more octopus

Brands who bring together their technology, measurement, and campaign management processes can establish an advantage.

Read MoreRead More

KIP Wins 2023 MarTech Breakthrough Award

KIP Wins 2023 MarTech Breakthrough Award

The prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world.

Read MoreRead More

Addressing Wasted Spend in the Ad Supply Chain

Addressing Wasted Spend in the Ad Supply Chain

What can you do to effectively combat advertising waste? Here are five best practices that can make an impact today.

Read MoreRead More

Kepler’s Campaign to Enable Ukrainian Resettlement

Kepler’s Campaign to Enable Ukrainian Resettlement

Users tend not to think of Facebook ads as having a positive impact on the world—but what if they could do just that? 

Read MoreRead More

Marketers: Don’t “Do Nothing” this Prime Day

Marketers: Don’t “Do Nothing” this Prime Day

While the assumption may be that Prime Day is just for brands with products on Amazon, the halo impact is much broader.

Read MoreRead More