Why Advertisers Must Plan Carefully When Moving to Privacy-First Platforms

Amazon page

Google and Meta have created great ecosystems for advertisers, but they are under pressure from privacy regulation and new media opportunities. This opening is giving competing platforms and channels a chance to offer a credible alternative to investment in these industry giants.

Apple, Amazon and the Trade Desk have challenged this trend, claiming they have either better privacy credentials or access to superior data and tech. But many marketers are still considering moving ad budget to transparent, privacy-first offerings from emerging networks. 

As our EMEA Biddable Product Lead, Jonathan D’Souza-Rauto, points out in his recent article for Performance Marketing World, “It’s about to get a whole lot more complicated for advertisers…as one or two buying platforms will soon turn into at least four or five. They will need to find new solutions to help them report, optimize and measure holistically across these new privacy-first platforms and channels.” 

Read the full article to see why moving budgets away from Meta and Google will be more complicated than you think.   

Why Advertisers Must Plan Carefully When Moving to Privacy-First Platforms

Article Source Link

Google and Meta have created great ecosystems for advertisers, but they are under pressure from privacy regulation and new media opportunities. This opening is giving competing platforms and channels a chance to offer a credible alternative to investment in these industry giants.

Apple, Amazon and the Trade Desk have challenged this trend, claiming they have either better privacy credentials or access to superior data and tech. But many marketers are still considering moving ad budget to transparent, privacy-first offerings from emerging networks. 

As our EMEA Biddable Product Lead, Jonathan D’Souza-Rauto, points out in his recent article for Performance Marketing World, “It’s about to get a whole lot more complicated for advertisers…as one or two buying platforms will soon turn into at least four or five. They will need to find new solutions to help them report, optimize and measure holistically across these new privacy-first platforms and channels.” 

Read the full article to see why moving budgets away from Meta and Google will be more complicated than you think.   

More News from Kepler Group

Amazon Delivers New Capabilities at unBoxed 2023

Amazon Delivers New Capabilities at unBoxed 2023

Explore updates from Amazon unBoxed on the evolution of Amazon DSP's measurement, connected TV, and creative AI capabilities.

Read MoreRead More

Measurability

Measurability

Why marketers are struggling to see the wood for the trees. How brands can use MMM to continue to measure digital marketing impact.

Read MoreRead More

Helping Champion Ask "What Moves You?"

Helping Champion Ask "What Moves You?"

Companies are increasingly partnering with Kepler to run holistic campaigns that build brand equity.

Read MoreRead More

Kepler Brings MMM to Kepler Intelligence Platform

Kepler Brings MMM to Kepler Intelligence Platform

KIP MMM will deliver high-impact performance and increasing value against a changing data privacy and measurement landscape.

Read MoreRead More

Kepler Partners with YouGov to Deliver Rapid Insights

Kepler Partners with YouGov to Deliver Rapid Insights

Leading research firm will enable Kepler clients to better understand their customers and execute more insight-driven campaigns.

Read MoreRead More

Be more octopus

Be more octopus

Brands who bring together their technology, measurement, and campaign management processes can establish an advantage.

Read MoreRead More