Vendor IO Additional Terms
VENDOR INSERTION ORDER – ADDITIONAL TERMS & CONDITIONS
BETWEEN VENDOR AND KEPLER GROUP LLC
The Insertion Order executed between the vendor named on the IO and Kepler Group LLC shall be governed by the following benchmarks and corresponding makegood requirements:
Fraud Rate: 2%
Block Rate: 3%
If fraud and/or block rate exceeds 2%, Kepler will require makegood impressions at 1.25x the impressions served at the negotiated media rate.
Viewability Guarantee: 50%
All campaigns are subject to the viewability guarantee (‘the guarantee’) indicated by Kepler; if viewability is below the guarantee, Kepler will only pay for a percent of total media impressions, equal to the percentage of the viewability guarantee actually achieved.
Managed service campaigns are meant to leverage partners’ unique data to find valuable prospects in market, and the site visitor exclusion pixel on the client’s website should prevent serving any prospecting ads to site visitors. As a result of cookie-based tracking nuances, we will accept a remarketing overlap of up to 4%; please note, our team runs remarketing analyses regularly and compliance will be measured on a regular cadence. Failure to exclude site visitors from the campaign at any rate above the 4% threshold will result in makegood impressions at 1.25x the impressions served at the negotiated media rate.