Affordable Care, the nation’s leading consumer healthcare company focused exclusively on tooth replacement, is entering a pivotal moment as it prepares for accelerated growth and a more modern, patient-centered marketing approach. Founded in 1975, the Dental Support Organization (DSO) supports the country’s largest network of dental practices dedicated to tooth replacement through its affiliate brand, Affordable Dentures & Implants, supporting more than 400 practices across 42 states offering dentures, implants, extractions, and many same-day treatments.

As the company continues strategic transformation in 2026, Affordable Care has named Kepler the digital media agency of record following a competitive review for Affordable Dentures & Implants. The appointment consolidates audience strategy, media planning, activation, measurement, and clinic-level performance under one partner, marking a shift toward a more sophisticated, data-driven acquisition model.

“This is a transformative moment for Affordable Dentures & Implants,” said Jenn McClain-De Jong, Chief Marketing Officer, Affordable Care. “Across the country, millions of people need access to quality, affordable tooth replacement care. Our role as a DSO is to support our affiliated Doctors in providing more patients with access to care by driving qualified patients to their practices with precision and efficiency. Our vision is for Affordable Dentures & Implants to be America’s most trusted network of affiliated denture and implant providers, and Kepler helps us scale that mission with the accountability our supported practices expect.”

As a national brand built on deeply local care, Affordable Dentures & Implants supports hundreds of doctors who have served their communities for decades, delivering consistent, in-person patient relationships across a 50-year legacy focused exclusively on dentures and implants. That scale demands a marketing approach that preserves localized, patient trust and relevance without the cost inefficiencies of hyper-segmented media buying, while still activating dynamic, algorithmic targeting and creative delivery at the network level.

Kepler’s remit spans strategic media touchpoints across streaming audio, radio, out-of-home, paid search, paid social, and programmatic, working closely with Affordable Dentures & Implants marketing team to build the foundation of a next-generation, data-driven acquisition engine. In parallel, Kepler will support local creative efforts to scale testing across clinics, locations, reviews and testimonials, languages, and audiences, helping to evolve Affordable Dentures & Implants local go-to-market strategy and deepen its connection with local communities.

“Affordable Dentures & Implants has built extraordinary patient trust over more than 50 years in market,” said Remy Stiles, Kepler CEO. “Their scale and purpose are rooted in decades of care delivered through affiliated practices, and we are energized by the opportunity to help accelerate that growth with a world-class acquisition engine that connects people to care at the moments that matter most.”

For Affordable Dentures & Implants, the next chapter brings a sharper focus on market sophistication to support the scale of its affiliated network. With the network poised to grow in 2026, the organization is tightening its marketing infrastructure to compete more decisively in a category where consumer expectations and media fragmentation continue to rise. Bringing Kepler into the fold signals a shift toward more data-fluent, locally resonant patient acquisition, setting the stage for a modernized nationwide presence.