Regionally HQ'd in London, we have run multi-language campaigns in nearly every country of the European, Middle Eastern and African markets. To drive client impact, we apply our specialized knowledge of the EMEA supplier landscape, deep experience with local data regulations, including GDPR, and extensive experience with country-specific consumer behaviours.
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We significantly strengthened our regional capabilities by integrating with Infectious Media, a programmatic pioneer in EMEA for over 13 years. Since its inception, IM has been defining digital innovation and applying it for the world’s leading brands in retail, financial services, telecom, and e-services. has been defining digital innovation and applying it for the world’s leading brands in retail, financial services, telecom, and e-services.
Founded
The first programmatically bought
‘tailored takeover’
Pioneered the use of ‘2nd party data deals’ with major publishers to target their audiences off-site
Joined Kepler Group
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The first European agency to buy display impressions from AppNexus
Developed the first methodology to measure incrementality on display
Bought the first real-time out-of-home impressions in the UK (second globally)
Infectious Media rebrands
Founded
The first programmatically bought
‘tailored takeover’
Pioneered the use of ‘2nd party data deals’ with major publishers to target their audiences off-site
Joined Kepler Group
The first European agency to buy display impressions from AppNexus
Developed the first methodology to measure incrementality on display
Bought the first real-time out-of-home impressions in the UK (second globally)
Infectious Media rebrands
With cyber criminals exploiting the rise in people spending online, HSBC UK wanted to reduce the number of customers falling victim to online fraud during the Black Friday period.
Kepler began with a “tease and reveal” digital media campaign on some of the most visited properties on the internet.
Kepler then identified the audience most at risk from fraud and messaged them with Facebook video and YouTube ads to encourage them to find out more from HSBC UK’s fraud learning hub.
Lastly to make sure the information was getting through, Kepler employed remarketing on Facebook to follow up with users through a social media questionnaire.
The campaign surpassed HSBC UK’s reach KPIs across all channels by more than double, so was extended throughout the holiday period
The way advertisers approach media has totally transformed. A combination of new technologies, evolving regulation and the need for in-house skills means both brands and their partners have a new role to play. Download this white paper for insight into how to seize opportunity in a digitally transformed media landscape.
