APAC and its range of disparate markets presents a unique set of challenges for marketers looking to simultaneously achieve regional scale and local relevance and impact. Kepler’s own seasoned APAC team, headquartered in Singapore, has extensive experience centrally activating country-specific campaigns and navigating the area’s specific supply and regulatory issues — across all paid digital media channel. This approach has been proven time and again for leading advertisers in the e-services, financial services, telecom and hospitality industries — and has been deployed to support campaigns in such languages as Mandarin, Cantonese, Korean, Japanese, Hindi, Gujarati, Urdu, Thai, and Bahasa.
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We understand market dynamics where we operate, and we’re experienced in serving global corporate advertisers. We have built and carried out campaigns across 11 APAC markets in 9 different languages, including Mandarin, Cantonese, Korean, Japanese, Thai and Bahasa.
We’ve helped clients achieve success across industry verticals, planning holistically across channels, applying Kepler’s systems, process and best practices as a digital marketing pioneer.
We have both global and extensive local supplier relationships. We work closely with major APAC partners such as Grab and Carousell, as well as important local suppliers such as Line in Japan and New Corp in Australia.
Even though we are built to offer the agility and speed of an independent, we are able to leverage the buying clout and broad capabilities of our global parent Hakuhodo DY, one of Asia-Pacific’s largest advertising conglomerates. With over 25,000 employees and subsidiaries in every major APAC market, Hakuhodo DY provides Kepler with a foundation of regional expertise that no other digital provider can match.
DBS is the largest bank in Southeast Asia, with a wide array of locally tailored products and offerings. To accelerate this success, they asked Infectious Media (now Kepler) to help them achieve greater marketing synergies across 5 key markets and products.
The Kepler team executed a thorough review of programs, platforms and tactics to reveal a wide array of optimization opportunities. As an example of the level of rigor and detail applied, one key opportunity we identified was related to accumulated tagging complexity. Over the years, the client’s legacy agencies had executed tags in fragmented ways — leading to a dizzying and inconsistent mix of tags and naming conventions.
To consolidate the effort, Kepler recommended a singular tag management solution and then implemented a widespread retagging project that achieved consistent naming and a 95% reduction in the number of tags.
The resulting setup now allows DBS to more effectively understand site traffic, develop powerful audience insights, and market to segment-specific needs.
We help clients leverage Amazon’s ad platforms to drive bottom-line results – whether they sell on or off Amazon. Kepler’s Amazon team is a group of global performance specialists with deep expertise across Amazon Sponsored Ads and Amazon DSP.
