Commerce Solutions

How consumers discover, shop, and purchase is rapidly evolving. Kepler offers integrated, full services commerce solutions for omnichannel retailers seeking to create seamless experiences from discovery to shopping to purchase.

How can we help you?

Industry-leading solutions for media strategy, omnichannel measurement, and commerce advertising:

Technology and Data

Integrate your prospect, customer, campaign and sales data and systems to deliver an accurate, consolidated view of marketing performance across channels.

We support

  • Technology suitability assessment, implementation and usage audits
  • Vendor assessment and RFPs
  • Data mapping, tagging and management
  • Data warehousing and systems architecture design, including Data mapping, tagging and management
  • First-party data capture & segmentation, CDP, CRM & Audience data platform setup and utilization
  • Analytics platform configuration
  • Consent management
  • Reporting / visualization
More

Technology and Data

Integrate your prospect, customer, campaign and sales data and systems to deliver an accurate, consolidated view of marketing performance across channels.

We support

  • Technology suitability assessment, implementation and usage audits
  • Vendor assessment and RFPs
  • Data mapping, tagging and management
  • Data warehousing and systems architecture design, including Data mapping, tagging and management
  • First-party data capture & segmentation, CDP, CRM & Audience data platform setup and utilization
  • Analytics platform configuration
  • Consent management
  • Reporting / visualization
More

Strategy and Planning

The traditional agency model is often siloed and fails to meet the needs of enterprise retail clients. Kepler’s strategic approach streamlines operations and empowers true business impact.

We support:

  • Full-funnel planning
  • Retail media network campaign management (e.g., Amazon, Walmart, Target)
  • Product and category insights
  • Product feed management
  • E-Commerce advertising
  • Social commerce
  • Infrastructure and tagging
  • Access to exclusive vendor product releases
More

Strategy and Planning

The traditional agency model is often siloed and fails to meet the needs of enterprise retail clients. Kepler’s strategic approach streamlines operations and empowers true business impact.

We support:

  • Full-funnel planning
  • Retail media network campaign management (e.g., Amazon, Walmart, Target)
  • Product and category insights
  • Product feed management
  • E-Commerce advertising
  • Social commerce
  • Infrastructure and tagging
  • Access to exclusive vendor product releases
More

Measurement

We help you select the right measurement methods, assess best-inclass vendors, and provide technology guidance and strategic testing approaches so you know which spend is delivering actual business value.

We support:

  • Measurement framework audits & KPI validation
  • Marketing mix modeling (MMM) partner evaluation, onboarding and implementation
  • MMM insights, media activation recommendations and client-side evangelization
  • First-party data measurement integration
  • Partner data clean room implementation and insights, including Ads Data Hub and Amazon Marketing Cloud
  • Incrementality and matched market testing Advanced analytics: Customer LTV, propensity modeling and forecasting
More

Measurement

We help you select the right measurement methods, assess best-inclass vendors, and provide technology guidance and strategic testing approaches so you know which spend is delivering actual business value.

We support:

  • Measurement framework audits & KPI validation
  • Marketing mix modeling (MMM) partner evaluation, onboarding and implementation
  • MMM insights, media activation recommendations and client-side evangelization
  • First-party data measurement integration
  • Partner data clean room implementation and insights, including Ads Data Hub and Amazon Marketing Cloud
  • Incrementality and matched market testing Advanced analytics: Customer LTV, propensity modeling and forecasting
More

Marketing and Retail Technology

With the Kepler Intelligence Platform as the foundation, Kepler is able to provide clients with both proprietary in-house solutions as well as leverage partnerships to help build out a consolidated, holistic technology stack -

We support:

  • Kepler Intelligence Platform (Create, Connect, Control)
  • Inventory optimization
  • KIP audiences
  • Omnichannel measurement, analytics and activation
  • Identity resolution
  • CDP and customer analytics
  • Marketing Mix Modeling (MMM) and attribution solutions
More

Marketing and Retail Technology

With the Kepler Intelligence Platform as the foundation, Kepler is able to provide clients with both proprietary in-house solutions as well as leverage partnerships to help build out a consolidated, holistic technology stack -

We support:

  • Kepler Intelligence Platform (Create, Connect, Control)
  • Inventory optimization
  • KIP audiences
  • Omnichannel measurement, analytics and activation
  • Identity resolution
  • CDP and customer analytics
  • Marketing Mix Modeling (MMM) and attribution solutions
More

Transforming in-house media teams

Whether you need to upskill your team, reconfigure teams or implement new processes, Kepler provides training, guidance and outsourced services to enable your success.

We support:

  • Building an in-housing use case and assessing suitability
  • In-house team augmentation with experienced talent on a short term, permanent or flexible basis. This may cover:
    - Campaign set up, assessment and recommendations
    - Dynamic creative optimization for in-house teams
    - Ad operations and trafficking
    - Marketing data analytics: Data collation, dashboarding and analysis
  • Staff expertise & training assessment
  • Access to Kepler University, our in-house training program that develops skills at every level
  • Operating model evolution and digital capability roadmaps
  • Talent scoping and sourcing
More

Transforming in-house media teams

Whether you need to upskill your team, reconfigure teams or implement new processes, Kepler provides training, guidance and outsourced services to enable your success.

We support:

  • Building an in-housing use case and assessing suitability
  • In-house team augmentation with experienced talent on a short term, permanent or flexible basis. This may cover:
    - Campaign set up, assessment and recommendations
    - Dynamic creative optimization for in-house teams
    - Ad operations and trafficking
    - Marketing data analytics: Data collation, dashboarding and analysis
  • Staff expertise & training assessment
  • Access to Kepler University, our in-house training program that develops skills at every level
  • Operating model evolution and digital capability roadmaps
  • Talent scoping and sourcing
More

Full service solutions

We act as your partner, engaging at all levels, including strategy, planning across across channels and touchpoints, and guiding marketing technology integration.

We support:

  • Fully certified team of planners, buyers, and analytics professionals across all media buying platforms (Meta, Google, Amazon, Snapchat + more)
  • Feedonomics-certified feed management experts
  • Teams are trained using 40+ Kepler University courses, which are also available to clients for upskilling
More

Full service solutions

We act as your partner, engaging at all levels, including strategy, planning across across channels and touchpoints, and guiding marketing technology integration.

We support:

  • Fully certified team of planners, buyers, and analytics professionals across all media buying platforms (Meta, Google, Amazon, Snapchat + more)
  • Feedonomics-certified feed management experts
  • Teams are trained using 40+ Kepler University courses, which are also available to clients for upskilling
More

Credentials and Clients

“What you all have built goes beyond anything I’ve seen from any other agency”
- LiveRamp, Lead Engineer
“I'm blown away by how smart Kepler is every time we talk. I actually get nervous everytime we have a call because I know I have to be on my game"
- Search Program Account Manager, Google

Latest Insights

Versuni Selects Kepler as Global Amazon Media Agency

Versuni Selects Kepler as Global Amazon Media Agency

Kepler has been selected as the global Amazon marketing partner by Versuni - formerly known as Philips Domestic Appliances.

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Marketers: Don’t “Do nothing” this Prime Day

Marketers: Don’t “Do nothing” this Prime Day

While the assumption may be that Prime Day is just for brands with products on Amazon, the halo impact is much broader.

Amazon page

In-Housing- Pepsi: 'Agencies Shouldn’t Get Comfortable'

In-Housing- Pepsi: 'Agencies Shouldn’t Get Comfortable'

Martin Kelly, Kepler EMEA/APAC CEO, joined a panel at Campaign's Media360 to discuss the challenges and opportunities of in-housing for brands.

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News topics

Kepler has been selected as the global Amazon marketing partner by Versuni - formerly known as Philips Domestic Appliances.
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While the assumption may be that Prime Day is just for brands with products on Amazon, the halo impact is much broader.
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Martin Kelly, Kepler EMEA/APAC CEO, joined a panel at Campaign's Media360 to discuss the challenges and opportunities of in-housing for brands.
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The race to stay competitive in a complex landscape has led many advertisers with a surplus of underused or redundant technology.
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Learn why mobile measurement partners (MMPs) have become essential for advertisers to optimize app usage and measure user activities.
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Amazon released Buy With Prime last Spring, allowing shoppers the ability to checkout from a DTC site with their Prime Account.
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EasyJet, a leading European airline, has selected Kepler to help lead its digital marketing efforts after an extensive agency review.
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It's increasingly important that advertiser technology meets rigorous privacy standards, especially server-side and server-to-server technology.
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Since unBoxed in October 2022, Amazon has introduced a number of exciting product features to support brands on its platform.
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Customer data platforms (CDP) are becoming vital to fuel first-party data marketing strategies as the vendor landscape evolves just as quickly.
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In a fast-changing media landscape, it can be difficult to know which trends have staying power and which are all hype.
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Retail’s biggest day has expanded into five days of holiday deals, but are consumers still shopping the sales?
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Downturn anxiety is infectious but in times of change and economic uncertainty, it is counterproductive to just stick with existing strategies.
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Download our report on how the marketplace is changing and how you move forward.
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Kepler’s Global Amazon Lead Hannah Grobmyer breaks down the key takeaways from Amazon’s largest advertising event.
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Here are some of the AdWeek 2022 developments we’ve been following.
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According to eMarketer, worldwide ecommerce sales will exceed $5 trillion for the first time this year as partners look to capitalize on the growth.
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Moving ad budgets to emerging privacy-first platforms could be more complicated than many marketers think.
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Black Equity at Work certification is an important step in our commitment to diversity, equity and inclusion.
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Although retail media is accelerating, advertisers face challenges in navigating this new media.
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The advertising industry is having a talent crisis. Here’s how we’re keeping and developing our talent.
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Here's what we've learned since brands started in-housing elements of their digital media investment.
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How Bloomberg Media reached a global audience with personalized and effective display ads.
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Why agencies continue to invest in training and education even as a potential recession adds financial pressure.
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This push to 2024 gives other alternatives more time for experimentation.
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Google has pushed back the deadline for third-party cookie deprecation, but it’s no time for advertisers to slow down.
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Kepler Group has hired Ruchi Prasad as General Counsel to bolster its corporate development and sales partner solutions efforts.
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Amazon presents an attractive proposition for advertisers wishing to harness Amazon’s consumer data insight across multiple channels.
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Here’s how we partnered with Pacvue to solve three common retail media bidding problems.
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Digital marketing services pioneer Kepler Group announced today that company veteran Joshua Lerman has been named Global CEO.
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Consumer privacy is transforming digital marketing. Here are three ways brands must adapt.
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Amazon's latest offering could transform online shopping for retailers and advertisers
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Kepler UK’s campaign for HSBC UK’s Kinetic launch surpassed expectations.
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How marketers are future-proofing their measurement with a statistical model from the 1960’s
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Here’s what we heard from Disney, NBCU, and Warner Bros. Discovery.
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The 2022 IAB NewFronts gave media buyers a sneak peek at exciting updates from the biggest entertainment platforms.
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Our recent webinar, Transforming Your Connected TV Strategy, featured first-hand insights from Kepler clients and the Disney Ad Sales team.
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Google Analytics 4 will allow advertisers to better respond to increasingly privacy-centric practices. What does this mean for your brand?
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Kepler was selected as a finalist for Digiday’s Media Buying and Planning awards for our use of emergent media in an eCommerce campaign for Champion
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Why did you choose a career in marketing/advertising? Learn more about Gabriela Alleyena's experience navigating the marketing/advertising industry.
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What advice would you give young black professionals trying to start their careers? See what Thelicia Covington said in this BHM spotlight.
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Topics API will replace FLoC. Is that good news for brands?
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The advertising industry is making progress in DEI, but there’s a long way to go.
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Our research into media investment models was so packed full of insights we did a deep dive in our recent webinar, Media Investment Evolved.
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Stiles will lead Kepler’s 600+ person media and consulting presence across the U.S., Canada, and Costa Rica.
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New agreements with key SSPs are allowing us to direct a greater proportion of clients’ ad spend to working media
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The deal unites two of the most data-driven firms in marketing, enabling clients to fully leverage Google Marketing Platform.
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Download our research of 150 senior marketers into how brands are reinventing the role of the media agency.
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Kepler attended YouTube’s recent Multicultural Summit as a member of Google’s agency coalition on multicultural marketing. These are the key insights
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Mental health has more to do with diversity, equity, and inclusion than you might realize.
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Kepler Group is one of the first companies to have our plan approved by MLT Black Equity at Work.
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With new privacy regulations and the decline of user-based tracking, future-proofing your digital marketing strategies is crucial.
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New restrictions are impacting how businesses utilize digital marketing, see how you can get ahead of the changes with "The Big Reset" replay.
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It’s time to acknowledge the impact class differences have on employees and workplace diversity.
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As Infectious Media joins the Kepler brand, we create a global leader in data-driven marketing serving clients across the Americas, EMEA & APAC
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At the Data Privacy: 2021 and Beyond livestream, Google and Kepler explored what the future of data privacy will look like as it continues to evolve.
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Although advertisers have more time to prepare for the cookieless future, they should use the time wisely.
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This Prime Day was Amazon's largest ever by volume of items sold. Our Prime Day 2021 summary digs into performance trends across client campaigns.
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Apple introduced new privacy features that will further impact how advertisers can use consumer data and targeting on Apple devices.
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Whether your brand sells on Amazon or simply advertises on the platform, the right preparation will be key to maximizing sales this Prime Day.
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Why is everyone talking about iOS 14.5? Next week's update brings major changes to the ecosystem.
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What Google’s decision not to adopt user-level IDs after third-party cookies are deprecated will mean for advertisers.
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Google announced responsive search ads will be replacing expanded text ads (ETAs) as the new default ad type for Google search campaigns.
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In July, Google will make changes to keyword match type functionality so SEM results are more relevant for users. See what changes and how to prepare.
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TikTok's scale and shoppable ad formats have attracted advertisers. But brands need smart targeting & custom creative to make an impact.
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It's time to plan TV and digital video holistically as consumers spend more viewing time on streaming TV.
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Apple’s iOS 14 privacy updates will have sweeping impact. Read how resulting Facebook measurement changes will affect all web and app advertisers.
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As the data landscape shifts towards a cookieless future, brands should consider data clean rooms to connect data sources for campaign optimtimization
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The pandemic turned digital transformation from a growth tactic to a necessity for survival. Learn from a brand that did it well.
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The KIP Augmented Insights tool delivers a custom feed of automated campaign analyses, decreasing the time to generate actionable insights by 90%.
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The deal creates an industry leader that helps marketers navigate the seismic, technology-driven changes impacting how brands connect with consumers.
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Kepler has recently expanded its rigorous homegrown training program, Kepler University, to 63 courses including 3 "graduate" tracks.
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As podcast grows & traditional channels decline, podcasts have advanced to meet the needs of advertisers across their media mix goals.
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Tampa General Hospital selects Kepler as its digital media agency and partner, responsible for its full digital media strategy & channel execution.
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For the past few months, Kepler has been participating in DV360’s Custom Bidding beta and have seen strong improvements on campaign performance.
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Kepler just launched its 100th Amazon Advertising client. We're so proud to be delivering impact for Hanes, Zound, WD-40, and so many others.
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As the video ecosystem expands, channel & partner complexity has become more difficult to navigate. Read about our recommended approach to video.
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Staying close while physically apart
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Marketers wield incredible power. With strategy, data, and technology, we create programs that influence people, shape opinions, and change behaviors.
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Highlighting expected challenges, opportunities and impacts.
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Remember your own resilience
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The sweet sound of teamwork.
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Analyzing the impact of COVID across consumer patterns, media prices, and messaging to adjust to the new normal
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How else can we help you transform your business?