Kip AIR Scores the Future: Making Brands Discoverable in the AI Era
Jul 21, 2025
As generative AI platforms like ChatGPT, Gemini, and Claude transform how consumers discover, evaluate, and choose brands, a critical question emerges: How does AI talk about my brand?
Until now, marketers have been flying blind, with no visibility into how these invisible gatekeepers perceive and recommend their brands. That changes with Kip AIR™, grounded in the Kepler Intelligence Platform.
A First-of-Its-Kind Brand Scorecard for AI
Kip AIR introduces the AI Recommendation Index™, a measurement system that reveals how likely your brand is to appear — and win — in AI-generated consumer journeys. It evaluates your brand across four proprietary signals that matter most in AI-driven discovery:
Recognition: How familiar AI systems are with your brand.
Resonance: How positively AI perceives your trust, value, and relevance.
Ranking: Where you stand against competitors in key decision moments.
Recommendation: How likely AI is to recommend your brand in real-world prompts.
With one clear index, marketers can finally see how their brand performs in the new AI-driven landscape and where they need to improve.
From Visibility to Action
Kip AIR doesn’t stop at measurement. Beyond surfacing insight, it gives marketers a clear roadmap to improve their AI visibility by delivering six actionable outputs:
A Sentiment Radar to understand how AI feels about your brand.
A Signal Source Audit to uncover where AI perceptions come from.
Prompt Simulations that test your performance in real-world shopper queries.
An AI Referral Scoreboard that benchmarks you against competitors.
A Strategic Action Plan with steps to boost your recognition and surfacing likelihood.
Use Case Mapping to identify where your brand wins — and where it falls off.
Early adopters are already using Kip AIR to rewrite brand narratives, refine messaging, and reprioritize SEO and PR, all through the lens of AI-driven relevance.
Why This Matters Now
Generative AI has quickly become the new search engine, the new shelf, and the new strategist. Yet most brands lack the tools to measure, understand, or improve how they show up. Kip AIR changes that, turning AI visibility into a measurable, improvable channel.
Brands that invest in recommendation strength today will define the next decade of marketing leadership.
Built for Marketers, Ready for the Future
Kip AIR was purpose-built for marketers by Kepler’s AI-native performance team, already tested across leading AI models and trusted by brands in skincare, software, and wellness categories. It’s designed to evolve alongside rapidly changing AI ecosystems, so you stay ahead as models shift.
In an era where visibility in AI means viability in the market, Kip AIR helps brands rise above the noise — and stay discoverable where it matters most.
