Kepler Group has announced the appointment of Jeremy Woodlee as Chief Executive Officer of Napkyn, a digital analytics and engineering consultancy acquired by the group in 2021.

In this role, Woodlee is charged with enhancing the company’s position as a pioneering data consultancy, far beyond serving as a Google reseller. With a focus on creating, controlling, and connecting data for clients, with Woodlee at the helm, Napkyn will be well-positioned to continue its legacy of excellence in digital analytics and engineering consultancy.

"We are thrilled to have Jeremy Woodlee leading Napkyn. His unparalleled experience in digital media and advertising, coupled with his profound understanding of Google technologies, will undoubtedly drive the business to new heights,” said Rick Greenberg, CEO of Kepler Group. “Jeremy's leadership aligns seamlessly with Kepler's commitment to innovation and client success."

Woodlee brings a wealth of experience and industry insight to the C-Suite. His extensive background in Silicon Valley and digital media spans over 20 years, featuring notable positions at WebMD, NAVTEQ (now HERE Technologies), and Cars.com. His early involvement in programmatic advertising at the Rubicon Project (now Magnite) positioned him as a key player in the evolution of the digital advertising landscape.

Notably, Woodlee’s tenure at Google was marked by his pivotal role building the world's largest ad exchange. Working on the buy-side with the earliest incarnations of DSPs and Real-Time Bidding, he played a crucial role in supporting partners such as the Trade Desk and Amazon as they grew into formidable media buyers.

His responsibilities at Google evolved to focus on managing the company’s most sophisticated partners, contributing significantly to the growth of Google Marketing Platform products. Woodlee also managed Accenture's relationship with Google Ads in recent years, where his focus was on building and selling offerings that empowered clients to harness cloud technology for marketing use cases.