Global media and marketing services agency Kepler announced it has been named media agency of record for Daily Harvest. The company is known for its nourishing, chef-crafted healthy frozen meals made from real, whole organic ingredients. 

The brand’s newly launched campaign “Eat Food, Not Fiction,” uses real food as the ultimate exposé of wellness culture’s confusing claims and empty promises. It launched alongside two new product lines, High Protein Oat Bowls and Functional Elixirs, plus a redesigned website that includes education on ingredients and nutritional information, and the brand’s new non-subscription offering. Kepler is bringing it to market across multiple platforms including digital, social, and CTV.

“Wellness should not be complicated for the consumer to understand,” said Sarah Tabb, Chief Commercial & Marketing Officer at Daily Harvest. “Our campaign reminds our customers that simple, recognizable ingredients make it easy to make healthy choices. Kepler stood out for their ability to reach targets with precision, along with their combined chops in brand equity driving media as well as direct-response performance marketing.”

Daily Harvest is evolving its business model beyond subscriptions and aligning with broader shifts in behavior and wellness culture. Kepler was selected to lead media strategy and execution as well as influencer support, helping Daily Harvest align with culture and reach new audiences along the way.

“Daily Harvest is rethinking how they show up for consumers, and we’re proud to partner with them in this next phase,” said Remy Stiles, Global CEO of Kepler. “It reflects the trust behind the relationship and the opportunity to build something meaningful together.”