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Fashion Made "Bellissimo"
Fashion Made "Bellissimo"

Unleashing the Power of
Italian Brand Heritage

Unleashing the Power of
Italian Brand Heritage

In partnership with

In partnership with

Awareness | Connected TV | Omnichannel

Challenge

Brand perception is everything in sportswear, and FILA was at a pivotal moment: despite its premium product line and rich Italian legacy, consumer perception lagged behind. The mission? Transform FILA's image from a sportswear brand into a symbol of athletic luxury.

Solution

Kepler collaborated with Sid Lee and FILA to amplify the brand's journey from Italian beginnings to global fashion icon. We used video — and Amazon DSP’s premium audience targeting — to connect with key audiences at events like the US Open. Out-of-home placements brought FILA's history to city dwellers, while influencer content showed the brand's rich product suite authentically.

Results

By mixing best-in-class creative with high-impact placements, "Bellissimo" supercharged brand awareness. In just one month, the campaign smashed its impression forecast and scored record-high video completes.

+9PT

Brand Awareness

+9PT

Brand Awareness

“Massive thanks to the whole Kepler team for the brilliant partnership on this. We are so thrilled to have you in our crew…Only the beginning!"

Emily Maxey, SVP of Marketing at FILA

in Focus

Our latest innovations, projects, and insights — all on our blog.

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in Focus

Our latest innovations, projects, and insights — all on our blog.

Black Friday Isn’t Just a Day — It’s a Mindset

How B2B Marketers Can Break Through the Noise

Kepler Hires Chris O’Brien as EVP, Head of Client Solutions

View All News & Insights

in Focus

Our latest innovations, projects, and insights — all on our blog.

Black Friday Isn’t Just a Day — It’s a Mindset

How B2B Marketers Can Break Through the Noise

Kepler Hires Chris O’Brien as EVP, Head of Client Solutions

View All News & Insights

Let's invent the future together.

Connect with us to start shaping your brand's tomorrow.

Contact Us

Let's invent the future together.

Connect with us to start shaping your brand's tomorrow.

Contact Us

Let's invent the future together.

Connect with us to start shaping your brand's tomorrow.

Contact Us