Challenge
Frustrated with their paid search program managed by a long-time incumbent agency, Ross-Simons selected Kepler to revamp performance while maintaining stability through a crucial holiday period. The brand’s high AOV, low-volume campaigns struggled to maintain consistency.
Solution
With performance improvement as a top priority, Kepler completed a detailed program audit of nine Smart Shopping campaigns differentiated by price point. We identified several key opportunity areas and consolidated bid strategies to drive volume and increase algorithmic bidding signals. By driving increased scale for high-performing diamond products, we exceeded our target while scaling the program.
Results
+38%
Revenue
