Creative | Mid-Funnel | Paid Social
Challenge
After a month-long summer break, Formula 1 sought to reignite fan passion and drive reengagement across its digital platforms. With the second half of the season approaching, the iconic brand needed to remind audiences why they fell in love with the sport in the first place.
Solution
To build anticipation about the season's return, Kepler built a media plan around key markets and persons — then partnered with Meta to zero in on quality visits, not just volume. We optimized for reach and frequency, using platform-automated targeting to engage UK and US audiences.
Results
The Formula 1 campaign reignited fan interest and drove substantial increases in both affinity and intent across key markets.
“Some of the best brand lift results I have ever seen.”
