Leading European airline carrier easyJet has appointed Kepler as its new agency for digital media strategy, buying, and investment.
After an extensive agency review led by ID Comms, the brand made the decision to split its media duties across two agencies, Kepler and mSix&Partners, as part of its strategy to accelerate marketing effectiveness across key European markets. Both agencies will support the easyJet signature brand as well as easyJet Holidays, a rapidly growing holiday package provider in the UK.
Kepler's innovative digital solutions, data-driven approach to media planning, and track record of success in international markets were deciding factors for the brand. Robert Birge, Chief Customer and Marketing Officer at easyJet, noted he was “humbled” by the quality of agencies involved and why mSix&Partners and Kepler stood out. “Their strategic thinking, insight, and capability sets are truly world-class, and we look forward to these teams joining our broader marketing team as we continue to reinvent marketing at easyJet,” he said.
“We were inspired by the journey that easyJet is embarking on during this process and are thrilled to be selected," said Martin Kelly, Kepler CEO EMEA and APAC, "It was clear from the start that the team was looking for a deep partnership to accelerate easyJet's digital marketing program and we are excited that Kepler is the chosen partner to bring this vision to life." The work will be primarily serviced out of Kepler’s London office.
The easyJet win continues the momentum of Kepler’s global expansion. Founded in New York City in 2012, the agency now has offices in London, Toronto, Singapore, Costa Rica and Tokyo. The interconnected global structure enables Kepler Group to support brands both within and across markets to achieve business goals.
The news first appeared in Campaign.