ADWEEK has named Camm Rowland, Chief Creative & AI Officer at Kepler, to its AI Power 50, recognizing leaders shaping the next phase of AI in advertising.

The recognition reflects a broader shift across the industry: AI is moving from experimentation into the everyday work of building brands, reaching audiences, and making creative more effective.

At Kepler, Rowland has been central to that shift. ADWEEK highlights his role as the architect behind Kepler’s Content Engine, which brings together audience insight, performance data, and AI-assisted design to help teams create dynamic, channel-ready work with human judgment still at the center.

As AI changes the speed and scale of marketing, the strongest work will come from teams that pair new technology with creative craft, clear governance, and a deep understanding of what makes a brand distinctive. ADWEEK also notes Camm’s focus on responsible AI use, including guidelines designed to protect brand authenticity and reduce copyright risk.

The feature also points to Kip AIR, Kepler’s generative engine optimization offering, as part of Rowland's impact. Kip AIR helps brands understand how they show up inside AI-driven discovery environments, including how they are interpreted, compared, and recommended by influential AI models.

That work is becoming more important as consumer behavior shifts beyond traditional search. AI assistants and answer engines are creating new paths to discovery, and brands need to understand how they appear in those moments.

The recognition speaks to Kepler’s broader approach to AI: practical, creative, and grounded in outcomes.