As the media strategy and activation partner for Advertising Week and SixDegrees.org’s Purpose, Produced initiative, Kepler helped six mission-driven organizations bring their stories to millions of people.

Meaningful organizations often have powerful stories to tell and limited opportunities to amplify them at scale.

Through Purpose, Produced: The Power of Six, Advertising Week and SixDegrees.org brought together six nonprofits and six creative agency partners to develop campaigns supporting causes spanning youth empowerment, mental health, environmental sustainability, elder connection and survivor services.

Kepler supported the initiative, contributing pro bono planning, activation and campaign management across all six organizations. Our team transformed each creative concept into a focused paid media campaign designed to connect every nonprofit with audiences who could engage with and support its mission.

Six Missions Supported by Industry Expertise

Each participating nonprofit entered the initiative with a distinct mission, audience and creative campaign. Kepler’s role was to translate those individual needs into tailored media plans while maintaining a cohesive approach across the broader program.

The team initially prioritized Meta, concentrating each organization’s campaign within a primary platform and using broad targeting within relevant audience demographics to build efficient reach. This approach gave each nonprofit a clear activation strategy while creating the flexibility needed to respond to performance and platform requirements.

Throughout the campaigns, Kepler adapted to evolving audience priorities, collaborated with creative partners to strengthen assets and adjusted platform plans when creative restrictions created barriers. In several cases, the team introduced new platforms mid-flight to preserve momentum and expand delivery.

More Than Five Million Impressions for Six Important Missions

Together, the campaigns delivered:

• 5.26 million impressions

• Approximately 4 million people reached

• 6,295 clicks

• A $1.88 CPM

• A $1.30 cost per click

The results demonstrate what focused media strategy, strong creative collaboration and responsive campaign management can accomplish for organizations working to make a difference.

The Organizations Behind the Work

Kepler supported campaigns for six nonprofits selected through the Purpose, Produced initiative:

DarkSky International protects the nighttime environment by addressing light pollution and advancing responsible lighting practices. Creative Agency Support by Bray & Co.

Find Your Anchor supports people experiencing mental health challenges through physical resources that remind recipients they are valued and never alone. Creative Agency Support by Crispin.

The Pulse of Perseverance Project provides mentorship and academic guidance to help underserved young people pursue their goals. Creative Agency Support by Versus.

Trauma Intervention Programs, Inc. deploys trained volunteers to provide immediate emotional support to survivors and families following traumatic events. Creative Agency Support by The Variable.

GlamourGals brings teen volunteers and older adults together through companionship and complimentary beauty experiences designed to reduce elder isolation. Creative Agency Support by Rain.

SHERO Foundation provides resources and support to girls and young women recovering from abuse, abandonment and human trafficking. Creative Agency Support by Duncan Channon.

Media Expertise in Service of Community Impact

Purpose, Produced builds on Kepler’s long-standing commitment to applying its media expertise in support of nonprofit and community organizations.

To date, Kepler’s pro bono program has launched more than 15 initiatives, delivered over 400 million media impressions, supported fundraising efforts that generated more than $90,000 and activated campaigns across four continents.

This work was made possible by Kepler volunteers across strategy, activation, solutions and analytics, alongside the creative agencies, nonprofit leaders, Advertising Week and SixDegrees.org teams that brought the initiative to life.

We are proud to have led media strategy and activation for Purpose, Produced and helped six organizations reach millions of people with messages that matter.