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Building Champions
Building Champions

Reaching the Next Generation
of Female Athletes

Reaching the Next Generation of
Female Athletes

Reaching the Next Generation
of Female Athletes

Awareness | Connected TV | Linear TV

Challenge

Champion is synonymous with activewear, but it was facing a critical branding challenge: female athletes weren't thinking about it. In a marketplace flooded with emerging brands that championed authenticity, inclusivity, and empowerment, Champion needed to bridge the gap to stay relevant and win over this key audience.

Solution

Kepler developed a strategy that combined precision targeting with authentic storytelling to reach and resonate with female athletes. We crafted dynamic, audience-specific content that celebrated Champion’s support for women in sports. By showcasing female athletes and empowering messages, we positioned the brand as a symbol of strength for the next generation.

Results

The approach delivered. Engagement and conversions surged, cementing Champion’s relevance with a new generation of active, empowered women.

+17%

Brand Awareness

+22%

Brand Preference

+22%

Brand Preference

+70%

Confidence Lift

+70%

Confidence Lift

“Champion is a brand that believes in inclusivity and promotes women's rights in sports and engages in motivating initiatives.”

BRAND SENTIMENT STUDY

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Our latest innovations, projects, and insights — all on our blog.

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in Focus

Our latest innovations, projects, and insights — all on our blog.

Black Friday Isn’t Just a Day — It’s a Mindset

How B2B Marketers Can Break Through the Noise

Kepler Hires Chris O’Brien as EVP, Head of Client Solutions

View All News & Insights

in Focus

Our latest innovations, projects, and insights — all on our blog.

Black Friday Isn’t Just a Day — It’s a Mindset

How B2B Marketers Can Break Through the Noise

Kepler Hires Chris O’Brien as EVP, Head of Client Solutions

View All News & Insights

Let's invent the future together.

Connect with us to start shaping your brand's tomorrow.

Contact Us

Let's invent the future together.

Connect with us to start shaping your brand's tomorrow.

Contact Us

Let's invent the future together.

Connect with us to start shaping your brand's tomorrow.

Contact Us