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Get it Girl

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Get it Girl

Elevating Brand Support and Preference by Reaching the Next Generation of Female Athletes

Elevating Brand Support and Preference by Reaching the Next Generation of Female Athletes

Challenge

Champion was losing traction and market share among female shoppers; brand interest was declining despite growth in the activewear category. Champion ranked last in share amongst women’s athletic brands and lacked a clear connection to the female athlete, compared with other brands in the category.

Solution

Embed Champion into the biggest female sporting achievement in US history: the Title IX Anniversary. We partnered with Saweetie, a former NCAA athlete and rapper, to showcase Champion at the intersection of sport and music. Kepler placed Champion at the heart of ESPN’s Fifty/50 initiative as one of three strategic sponsors alongside the biggest moments in women’s sports and streaming, leveraging in-game features to highlight the NCAA Women’s Tournament top players.

Results

+17%

Unaided brand awareness

+22%

Brand preference

+22%

Brand preference

+70%

Brand I associate with confidence

+70%

Brand I associate with confidence

Brand sentiment lift:

“Champion is a brand that believes in inclusivity and promotes women's rights in sports and engages in motivating initiatives.”

- Brand Sentiment Study

in Focus

Our latest innovations, projects, and insights — all on our blog.

Brand Refresh Brings "The Future in Focus"

Jeremy Woodlee Named CEO of Napkyn

Game Changing: Prime Video will Soon Get Ads

in Focus

Our latest innovations, projects, and insights — all on our blog.

Brand Refresh Brings "The Future in Focus"

Jeremy Woodlee Named CEO of Napkyn

Game Changing: Prime Video will Soon Get Ads

in Focus

Our latest innovations, projects, and insights — all on our blog.

Brand Refresh Brings "The Future in Focus"

Jeremy Woodlee Named CEO of Napkyn

Game Changing: Prime Video will Soon Get Ads

Let's invent the future together.

Connect with us to start shaping your brand's tomorrow.

Contact Us

Let's invent the future together.

Connect with us to start shaping your brand's tomorrow.

Contact Us