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Fueling Global Expansion Through Better Insights

Fueling Global Expansion Through Better Insights

Analysis | Paid Search | Segmentation

Analysis |
Paid Search | Segmentation

Challenge

For a brand as influential as Bloomberg, global audiences are nothing new. But as the company looked at its international subscribers, it found it was overspending to acquire search users with low lifetime value, with variation between the highest- and lowest-performing markets as high as 158%. Bloomberg needed to drive efficiency and win users where it mattered most.

Solution

Kepler worked with Bloomberg on a dynamic tiered strategy to reshape its audience acquisition and meet its profitability goals. We targeted high-value markets with an aggressive cost per acquisition of 15% below the U.S. baseline, while lower-value markets were set 30% below.

“We're constantly striving to innovate and find new ways to drive business growth. We look forward to continuing our partnership with Bloomberg — and expanding their international footprint.”

Kevin McGee, Director, Client Solutions at Kepler

Results

By eliminating lower-value targets, Bloomberg could concentrate on markets with the greatest return — and position itself for scalable growth.

-18%

Cost Per Acquisition

-18%

Cost Per Acquisition

+9%

Average Lifetime Value

+9%

Average Lifetime Value

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in Focus

Our latest innovations, projects, and insights — all on our blog.

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How B2B Marketers Can Break Through the Noise

Kepler Hires Chris O’Brien as EVP, Head of Client Solutions

View All News & Insights

in Focus

Our latest innovations, projects, and insights — all on our blog.

Black Friday Isn’t Just a Day — It’s a Mindset

How B2B Marketers Can Break Through the Noise

Kepler Hires Chris O’Brien as EVP, Head of Client Solutions

View All News & Insights

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Let's invent the future together.

Connect with us to start shaping your brand's tomorrow.

Contact Us

Let's invent the future together.

Connect with us to start shaping your brand's tomorrow.

Contact Us