Challenge
With just three months left before race day, Formula 1 Las Vegas Grand Prix still faced a gap in ticket sales for the Las Vegas Grand Prix. The short purchase window and the race's perception of exclusivity made converting audiences even tougher. The client also needed to get to market fast, requiring a seamless onboarding and a full-funnel plan under tight deadlines.
Solution
Kepler built a full-funnel, multi-channel media strategy aligned with the short purchase cycle. With messaging tailored to various ticket classes, audience segmentation reached the right people at the right time. For a faster launch, Kepler audited Formula 1 Las Vegas Grand Prix’s digital properties, provided day-by-day onboarding milestones, and stood up campaigns in under two weeks.
Results
In just seven weeks, Kepler helped sell over 6,000 tickets with a campaign that turned empty seats into sold-out sections.
