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The advertising industry is having a talent crisis. Here’s how we’re keeping and developing our talent.
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Here's what we've learned since brands started in-housing elements of their digital media investment.
Read More
How Bloomberg Media reached a global audience with personalized and effective display ads.
Read More
Why agencies continue to invest in training and education even as a potential recession adds financial pressure.
Read More
This push to 2024 gives other alternatives more time for experimentation.
Read More
Google has pushed back the deadline for third-party cookie deprecation, but it’s no time for advertisers to slow down.
Read More
Kepler Group has hired Ruchi Prasad as General Counsel to bolster its corporate development and sales partner solutions efforts.
Read More
Amazon presents an attractive proposition for advertisers wishing to harness Amazon’s consumer data insight across multiple channels.
Read More
Here’s how we partnered with Pacvue to solve three common retail media bidding problems.
Read More
Digital marketing services pioneer Kepler Group announced today that company veteran Joshua Lerman has been named Global CEO.
Read More
Consumer privacy is transforming digital marketing. Here are three ways brands must adapt.
Read More
Amazon's latest offering could transform online shopping for retailers and advertisers
Read More
Kepler UK’s campaign for HSBC UK’s Kinetic launch surpassed expectations.
Read More
How marketers are future-proofing their measurement with a statistical model from the 1960’s
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Here’s what we heard from Disney, NBCU, and Warner Bros. Discovery.
Read More
The 2022 IAB NewFronts gave media buyers a sneak peek at exciting updates from the biggest entertainment platforms.
Read More
Our recent webinar, Transforming Your Connected TV Strategy, featured first-hand insights from Kepler clients and the Disney Ad Sales team.
Read More
Google Analytics 4 will allow advertisers to better respond to increasingly privacy-centric practices. What does this mean for your brand?
Read More
Kepler was selected as a finalist for Digiday’s Media Buying and Planning awards for our use of emergent media in an eCommerce campaign for Champion
Read More
Why did you choose a career in marketing/advertising? Learn more about Gabriela Alleyena's experience navigating the marketing/advertising industry.
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What advice would you give young black professionals trying to start their careers? See what Thelicia Covington said in this BHM spotlight.
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Topics API will replace FLoC. Is that good news for brands?
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The advertising industry is making progress in DEI, but there’s a long way to go.
Read More
Our research into media investment models was so packed full of insights we did a deep dive in our recent webinar, Media Investment Evolved.
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Stiles will lead Kepler’s 600+ person media and consulting presence across the U.S., Canada, and Costa Rica.
Read More
New agreements with key SSPs are allowing us to direct a greater proportion of clients’ ad spend to working media
Read More
The deal unites two of the most data-driven firms in marketing, enabling clients to fully leverage Google Marketing Platform.
Read More
Download our research of 150 senior marketers into how brands are reinventing the role of the media agency.
Read More
Kepler attended YouTube’s recent Multicultural Summit as a member of Google’s agency coalition on multicultural marketing. These are the key insights
Read More
Mental health has more to do with diversity, equity, and inclusion than you might realize.
Read More
Kepler Group is one of the first companies to have our plan approved by MLT Black Equity at Work.
Read More
With new privacy regulations and the decline of user-based tracking, future-proofing your digital marketing strategies is crucial.
Read More
New restrictions are impacting how businesses utilize digital marketing, see how you can get ahead of the changes with "The Big Reset" replay.
Read More
It’s time to acknowledge the impact class differences have on employees and workplace diversity.
Read More
As Infectious Media joins the Kepler brand, we create a global leader in data-driven marketing serving clients across the Americas, EMEA & APAC
Read More
At the Data Privacy: 2021 and Beyond livestream, Google and Kepler explored what the future of data privacy will look like as it continues to evolve.
Read More
Although advertisers have more time to prepare for the cookieless future, they should use the time wisely.
Read More
This Prime Day was Amazon's largest ever by volume of items sold. Our Prime Day 2021 summary digs into performance trends across client campaigns.
Read More
Apple introduced new privacy features that will further impact how advertisers can use consumer data and targeting on Apple devices.
Read More
Whether your brand sells on Amazon or simply advertises on the platform, the right preparation will be key to maximizing sales this Prime Day.
Read More
Why is everyone talking about iOS 14.5? Next week's update brings major changes to the ecosystem.
Read More
What Google’s decision not to adopt user-level IDs after third-party cookies are deprecated will mean for advertisers.
Read More
Google announced responsive search ads will be replacing expanded text ads (ETAs) as the new default ad type for Google search campaigns.
Read More
In July, Google will make changes to keyword match type functionality so SEM results are more relevant for users. See what changes and how to prepare.
Read More
TikTok's scale and shoppable ad formats have attracted advertisers. But brands need smart targeting & custom creative to make an impact.
Read More
It's time to plan TV and digital video holistically as consumers spend more viewing time on streaming TV.
Read More
Apple’s iOS 14 privacy updates will have sweeping impact. Read how resulting Facebook measurement changes will affect all web and app advertisers.
Read More
As the data landscape shifts towards a cookieless future, brands should consider data clean rooms to connect data sources for campaign optimtimization
Read More
The pandemic turned digital transformation from a growth tactic to a necessity for survival. Learn from a brand that did it well.
Read More
The KIP Augmented Insights tool delivers a custom feed of automated campaign analyses, decreasing the time to generate actionable insights by 90%.
Read More
The deal creates an industry leader that helps marketers navigate the seismic, technology-driven changes impacting how brands connect with consumers.
Read More
Kepler has recently expanded its rigorous homegrown training program, Kepler University, to 63 courses including 3 "graduate" tracks.
Read More
As podcast grows & traditional channels decline, podcasts have advanced to meet the needs of advertisers across their media mix goals.
Read More
Tampa General Hospital selects Kepler as its digital media agency and partner, responsible for its full digital media strategy & channel execution.
Read More
For the past few months, Kepler has been participating in DV360’s Custom Bidding beta and have seen strong improvements on campaign performance.
Read More
Kepler just launched its 100th Amazon Advertising client. We're so proud to be delivering impact for Hanes, Zound, WD-40, and so many others.
Read More
As the video ecosystem expands, channel & partner complexity has become more difficult to navigate. Read about our recommended approach to video.
Read More
Staying close while physically apart
Read More
Marketers wield incredible power. With strategy, data, and technology, we create programs that influence people, shape opinions, and change behaviors.
Read More
Highlighting expected challenges, opportunities and impacts.
Read More
Remember your own resilience
Read More
The sweet sound of teamwork.
Read More
Analyzing the impact of COVID across consumer patterns, media prices, and messaging to adjust to the new normal
Read More

Overcoming a Talent Crisis with Training and Education

The advertising industry is having a talent crisis. Here’s how we’re keeping and developing our talent.

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Five Things We've Realized in 5 Years of In-Housing

Here's what we've learned since brands started in-housing elements of their digital media investment.

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How Bloomberg Media Reached a Global Audience

How Bloomberg Media reached a global audience with personalized and effective display ads.

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Digiday: Why agencies continue to invest in training

Why agencies continue to invest in training and education even as a potential recession adds financial pressure.

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Adweek: Advertisers unfazed by Google's cookie delay

This push to 2024 gives other alternatives more time for experimentation.

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Google Extends Cookie Deadline to 2024

Google has pushed back the deadline for third-party cookie deprecation, but it’s no time for advertisers to slow down.

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Ruchi Prasad Named Chief Legal Counsel

Kepler Group has hired Ruchi Prasad as General Counsel to bolster its corporate development and sales partner solutions efforts.

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Why more advertisers will see Amazon as a brand builder

Amazon presents an attractive proposition for advertisers wishing to harness Amazon’s consumer data insight across multiple channels.

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Spend the Right Amount at the Right Time on Amazon

Here’s how we partnered with Pacvue to solve three common retail media bidding problems.

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Kepler Elevates Joshua Lerman to Global CEO

Digital marketing services pioneer Kepler Group announced today that company veteran Joshua Lerman has been named Global CEO.

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Adapt for the future of digital marketing: Data privacy

Consumer privacy is transforming digital marketing. Here are three ways brands must adapt.

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What Amazon Buy with Prime Means for Retail

Amazon's latest offering could transform online shopping for retailers and advertisers

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Kepler’s HSBC Campaign Shortlisted for Drum Award

Kepler UK’s campaign for HSBC UK’s Kinetic launch surpassed expectations.

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What is Marketing Mix Modeling?

How marketers are future-proofing their measurement with a statistical model from the 1960’s

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Highlights from the 2022 Upfronts

Here’s what we heard from Disney, NBCU, and Warner Bros. Discovery.

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Highlights from IAB NewFronts 2022

The 2022 IAB NewFronts gave media buyers a sneak peek at exciting updates from the biggest entertainment platforms.

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Webinar Recap: Transforming Your Connected TV Strategy

Our recent webinar, Transforming Your Connected TV Strategy, featured first-hand insights from Kepler clients and the Disney Ad Sales team.

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How to prepare for the move to GA4

Google Analytics 4 will allow advertisers to better respond to increasingly privacy-centric practices. What does this mean for your brand?

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Reverse Weave Week campaign shortlisted by Digiday

Kepler was selected as a finalist for Digiday’s Media Buying and Planning awards for our use of emergent media in an eCommerce campaign for Champion

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Representation Matters: Gabriela Alleyne

Why did you choose a career in marketing/advertising? Learn more about Gabriela Alleyena's experience navigating the marketing/advertising industry.

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Representation Matters: Thelicia Covington

What advice would you give young black professionals trying to start their careers? See what Thelicia Covington said in this BHM spotlight.

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What Google’s Topics API proposal means for brands

Topics API will replace FLoC. Is that good news for brands?

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Setting DEI intentions for 2022

The advertising industry is making progress in DEI, but there’s a long way to go.

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Webinar Replay: Media Investment Evolved

Our research into media investment models was so packed full of insights we did a deep dive in our recent webinar, Media Investment Evolved.

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Kepler Co-Founder Remy Stiles named North America CEO

Stiles will lead Kepler’s 600+ person media and consulting presence across the U.S., Canada, and Costa Rica.

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Kepler partners with SSPs to maximize media impact

New agreements with key SSPs are allowing us to direct a greater proportion of clients’ ad spend to working media

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Kepler Group Acquires Napkyn Analytics

The deal unites two of the most data-driven firms in marketing, enabling clients to fully leverage Google Marketing Platform.

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Brands are reinventing the role of the media agency

Download our research of 150 senior marketers into how brands are reinventing the role of the media agency.

No items found.

What we learned at YouTube’s Multicultural Summit

Kepler attended YouTube’s recent Multicultural Summit as a member of Google’s agency coalition on multicultural marketing. These are the key insights

No items found.

Making mental health part of DEI

Mental health has more to do with diversity, equity, and inclusion than you might realize.

No items found.

Committing to Black Equity at Work

Kepler Group is one of the first companies to have our plan approved by MLT Black Equity at Work.

No items found.

Is your data ready for the new digital landscape?

With new privacy regulations and the decline of user-based tracking, future-proofing your digital marketing strategies is crucial.

No items found.

Webinar Replay: The Big Reset

New restrictions are impacting how businesses utilize digital marketing, see how you can get ahead of the changes with "The Big Reset" replay.

No items found.

Why class is the unspoken workplace diversity challenge

It’s time to acknowledge the impact class differences have on employees and workplace diversity.

No items found.

Infectious Media rebrands as Kepler

As Infectious Media joins the Kepler brand, we create a global leader in data-driven marketing serving clients across the Americas, EMEA & APAC

No items found.

Webinar Recap- Data Privacy: 2021 and Beyond livestream

At the Data Privacy: 2021 and Beyond livestream, Google and Kepler explored what the future of data privacy will look like as it continues to evolve.

No items found.

Google Delays Deprecation of 3rd Party Cookies

Although advertisers have more time to prepare for the cookieless future, they should use the time wisely.

No items found.

Prime Day 2021: Key Takeaways

This Prime Day was Amazon's largest ever by volume of items sold. Our Prime Day 2021 summary digs into performance trends across client campaigns.

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iOS 15: Bracing For Ad Impact Amid New Privacy Feature

Apple introduced new privacy features that will further impact how advertisers can use consumer data and targeting on Apple devices.

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Your 2021 Prime Day Prep Checklist

Whether your brand sells on Amazon or simply advertises on the platform, the right preparation will be key to maximizing sales this Prime Day.

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iOS 14.5 and the impact to the ad ecosystem

Why is everyone talking about iOS 14.5? Next week's update brings major changes to the ecosystem.

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POV: Google’s latest privacy announcement

What Google’s decision not to adopt user-level IDs after third-party cookies are deprecated will mean for advertisers.

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Google prioritizes responsive search ads

Google announced responsive search ads will be replacing expanded text ads (ETAs) as the new default ad type for Google search campaigns.

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Preparing for Google’s simplified match types

In July, Google will make changes to keyword match type functionality so SEM results are more relevant for users. See what changes and how to prepare.

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Is it time to advertise on TikTok?

TikTok's scale and shoppable ad formats have attracted advertisers. But brands need smart targeting & custom creative to make an impact.

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Video is bigger than just TV. Plan accordingly.

It's time to plan TV and digital video holistically as consumers spend more viewing time on streaming TV.

No items found.

Navigating Facebook’s iOS14 Updates

Apple’s iOS 14 privacy updates will have sweeping impact. Read how resulting Facebook measurement changes will affect all web and app advertisers.

No items found.

Preparing for the Cookieless Future: Data Clean Rooms

As the data landscape shifts towards a cookieless future, brands should consider data clean rooms to connect data sources for campaign optimtimization

No items found.

How DTC transformation drove +79% digital revenue

The pandemic turned digital transformation from a growth tactic to a necessity for survival. Learn from a brand that did it well.

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Augmented Insights make it easier to read the signals

The KIP Augmented Insights tool delivers a custom feed of automated campaign analyses, decreasing the time to generate actionable insights by 90%.

No items found.

Digital pioneer Infectious Media joins Kepler Group

The deal creates an industry leader that helps marketers navigate the seismic, technology-driven changes impacting how brands connect with consumers.

No items found.

Kepler University and "Graduate Level" programs expand

Kepler has recently expanded its rigorous homegrown training program, Kepler University, to 63 courses including 3 "graduate" tracks.

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Test podcasts for your direct response campaign

As podcast grows & traditional channels decline, podcasts have advanced to meet the needs of advertisers across their media mix goals.

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Kepler appointed Tampa General AOR

Tampa General Hospital selects Kepler as its digital media agency and partner, responsible for its full digital media strategy & channel execution.

No items found.

DV360 Custom Bidding drives up to +90% ROAS

For the past few months, Kepler has been participating in DV360’s Custom Bidding beta and have seen strong improvements on campaign performance.

No items found.

Kepler Launches its 100th Amazon Advertising Client

Kepler just launched its 100th Amazon Advertising client. We're so proud to be delivering impact for Hanes, Zound, WD-40, and so many others.

No items found.

Tailoring video campaigns to business goals

As the video ecosystem expands, channel & partner complexity has become more difficult to navigate. Read about our recommended approach to video.

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Kepler at Home: Justin Sous

Staying close while physically apart

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Marketing for the common good

Marketers wield incredible power. With strategy, data, and technology, we create programs that influence people, shape opinions, and change behaviors.

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Kepler at Home: Elizabeth Meola

Life in the little things.

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Assessing COVID-19’s impact on TV and OTT/CTV ecosystem

Highlighting expected challenges, opportunities and impacts.

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Kepler at Home: Rebecca Ryan

Remember your own resilience

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Kepler at Home: Rick Greenberg

The sweet sound of teamwork.

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Marketing in a post-COVID world

Analyzing the impact of COVID across consumer patterns, media prices, and messaging to adjust to the new normal

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