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What Google’s decision not to adopt user-level IDs after third-party cookies are deprecated will mean for advertisers.
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Google announced responsive search ads will be replacing expanded text ads (ETAs) as the new default ad type for Google search campaigns.
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In July, Google will make changes to keyword match type functionality so SEM results are more relevant for users. See what changes and how to prepare.
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As the data and measurement landscape changes, DCRs are an alternative to the cookie for campaign performance tracking. Click to learn how DCRs work.
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TikTok's scale and shoppable ad formats have attracted advertisers. But brands need smart targeting & custom creative to make an impact.
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It's time to plan TV and digital video holistically as consumers spend more viewing time on streaming TV.
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Apple’s iOS 14 privacy updates will have sweeping impact. Read how resulting Facebook measurement changes will affect all web and app advertisers.
Read More
The pandemic turned digital transformation from a growth tactic to a necessity for survival. Learn from a brand that did it well.
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The KIP Augmented Insights tool delivers a custom feed of automated campaign analyses, decreasing the time to generate actionable insights by 90%.
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The deal creates an industry leader that helps marketers navigate the seismic, technology-driven changes impacting how brands connect with consumers.
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Kepler has recently expanded its rigorous homegrown training program, Kepler University, to 63 courses including 3 "graduate" tracks.
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As podcast grows & traditional channels decline, podcasts have advanced to meet the needs of advertisers across their media mix goals.
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Tampa General Hospital selects Kepler as its digital media agency and partner, responsible for its full digital media strategy & channel execution.
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For the past few months, Kepler has been participating in DV360’s Custom Bidding beta and have seen strong improvements on campaign performance.
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Kepler just launched its 100th Amazon Advertising client. We're so proud to be delivering impact for Hanes, Zound, WD-40, and so many others.
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As the video ecosystem expands, channel & partner complexity has become more difficult to navigate. Read about our recommended approach to video.
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Staying close while physically apart
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Marketers wield incredible power. With strategy, data, and technology, we create programs that influence people, shape opinions, and change behaviors.
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Highlighting expected challenges, opportunities and impacts.
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Remember your own resilience
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The sweet sound of teamwork.
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Analyzing the impact of COVID across consumer patterns, media prices, and messaging to adjust to the new normal
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POV: Google’s latest privacy announcement

What Google’s decision not to adopt user-level IDs after third-party cookies are deprecated will mean for advertisers.

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Futureproofing: Data Clean Rooms (DCRs)

As the data and measurement landscape changes, DCRs are an alternative to the cookie for campaign performance tracking. Click to learn how DCRs work.

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Google prioritizes responsive search ads

Google announced responsive search ads will be replacing expanded text ads (ETAs) as the new default ad type for Google search campaigns.

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Preparing for Google’s simplified match types

In July, Google will make changes to keyword match type functionality so SEM results are more relevant for users. See what changes and how to prepare.

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Is it time to advertise on TikTok?

TikTok's scale and shoppable ad formats have attracted advertisers. But brands need smart targeting & custom creative to make an impact.

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Video is bigger than just TV. Plan accordingly.

It's time to plan TV and digital video holistically as consumers spend more viewing time on streaming TV.

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Navigating Facebook’s iOS14 Updates

Apple’s iOS 14 privacy updates will have sweeping impact. Read how resulting Facebook measurement changes will affect all web and app advertisers.

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How DTC transformation drove +79% digital revenue

The pandemic turned digital transformation from a growth tactic to a necessity for survival. Learn from a brand that did it well.

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Augmented Insights make it easier to read the signals

The KIP Augmented Insights tool delivers a custom feed of automated campaign analyses, decreasing the time to generate actionable insights by 90%.

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Digital pioneer Infectious Media joins Kepler Group

The deal creates an industry leader that helps marketers navigate the seismic, technology-driven changes impacting how brands connect with consumers.

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Test podcasts for your direct response campaign

As podcast grows & traditional channels decline, podcasts have advanced to meet the needs of advertisers across their media mix goals.

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Kepler at Home: Justin Sous

Staying close while physically apart

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Kepler University and "Graduate Level" programs expand

Kepler has recently expanded its rigorous homegrown training program, Kepler University, to 63 courses including 3 "graduate" tracks.

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Marketing in a post-COVID world

Analyzing the impact of COVID across consumer patterns, media prices, and messaging to adjust to the new normal

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Kepler at Home: Rick Greenberg

The sweet sound of teamwork.

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Kepler at Home: Rebecca Ryan

Remember your own resilience

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Assessing COVID-19’s impact on TV and OTT/CTV ecosystem

Highlighting expected challenges, opportunities and impacts.

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Kepler at Home: Elizabeth Meola

Life in the little things.

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Marketing for the common good

Marketers wield incredible power. With strategy, data, and technology, we create programs that influence people, shape opinions, and change behaviors.

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Tailoring video campaigns to business goals

As the video ecosystem expands, channel & partner complexity has become more difficult to navigate. Read about our recommended approach to video.

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DV360 Custom Bidding drives up to +90% ROAS

For the past few months, Kepler has been participating in DV360’s Custom Bidding beta and have seen strong improvements on campaign performance.

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Kepler Launches its 100th Amazon Advertising Client

Kepler just launched its 100th Amazon Advertising client. We're so proud to be delivering impact for Hanes, Zound, WD-40, and so many others.

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Kepler appointed Tampa General AOR

Tampa General Hospital selects Kepler as its digital media agency and partner, responsible for its full digital media strategy & channel execution.

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