What Google’s decision not to adopt user-level IDs after third-party cookies are deprecated will mean for advertisers.
As the data and measurement landscape changes, DCRs are an alternative to the cookie for campaign performance tracking. Click to learn how DCRs work.
Google announced responsive search ads will be replacing expanded text ads (ETAs) as the new default ad type for Google search campaigns.
In July, Google will make changes to keyword match type functionality so SEM results are more relevant for users. See what changes and how to prepare.
TikTok's scale and shoppable ad formats have attracted advertisers. But brands need smart targeting & custom creative to make an impact.
It's time to plan TV and digital video holistically as consumers spend more viewing time on streaming TV.
Apple’s iOS 14 privacy updates will have sweeping impact. Read how resulting Facebook measurement changes will affect all web and app advertisers.
The pandemic turned digital transformation from a growth tactic to a necessity for survival. Learn from a brand that did it well.
The KIP Augmented Insights tool delivers a custom feed of automated campaign analyses, decreasing the time to generate actionable insights by 90%.
The deal creates an industry leader that helps marketers navigate the seismic, technology-driven changes impacting how brands connect with consumers.
As podcast grows & traditional channels decline, podcasts have advanced to meet the needs of advertisers across their media mix goals.
Staying close while physically apart
Kepler has recently expanded its rigorous homegrown training program, Kepler University, to 63 courses including 3 "graduate" tracks.
Analyzing the impact of COVID across consumer patterns, media prices, and messaging to adjust to the new normal
Highlighting expected challenges, opportunities and impacts.
Marketers wield incredible power. With strategy, data, and technology, we create programs that influence people, shape opinions, and change behaviors.
As the video ecosystem expands, channel & partner complexity has become more difficult to navigate. Read about our recommended approach to video.
For the past few months, Kepler has been participating in DV360’s Custom Bidding beta and have seen strong improvements on campaign performance.
Kepler just launched its 100th Amazon Advertising client. We're so proud to be delivering impact for Hanes, Zound, WD-40, and so many others.