In a fast-changing media landscape, it can be difficult to know which trends have staying power and which are all hype.
Retail’s biggest day has expanded into five days of holiday deals, but are consumers still shopping the sales?
Downturn anxiety is infectious but in times of change and economic uncertainty, it is counterproductive to just stick with existing strategies.
Download our report on how the marketplace is changing and how you move forward.
Kepler’s Global Amazon Lead Hannah Grobmyer breaks down the key takeaways from Amazon’s largest advertising event.
Here are some of the AdWeek 2022 developments we’ve been following.
According to eMarketer, worldwide ecommerce sales will exceed $5 trillion for the first time this year as partners look to capitalize on the growth.
Moving ad budgets to emerging privacy-first platforms could be more complicated than many marketers think.
Black Equity at Work certification is an important step in our commitment to diversity, equity and inclusion.
Although retail media is accelerating, advertisers face challenges in navigating this new media.
The advertising industry is having a talent crisis. Here’s how we’re keeping and developing our talent.
Here's what we've learned since brands started in-housing elements of their digital media investment.
How Bloomberg Media reached a global audience with personalized and effective display ads.
Why agencies continue to invest in training and education even as a potential recession adds financial pressure.
This push to 2024 gives other alternatives more time for experimentation.
Google has pushed back the deadline for third-party cookie deprecation, but it’s no time for advertisers to slow down.
Kepler Group has hired Ruchi Prasad as General Counsel to bolster its corporate development and sales partner solutions efforts.
Amazon presents an attractive proposition for advertisers wishing to harness Amazon’s consumer data insight across multiple channels.
Here’s how we partnered with Pacvue to solve three common retail media bidding problems.
Digital marketing services pioneer Kepler Group announced today that company veteran Joshua Lerman has been named Global CEO.
Consumer privacy is transforming digital marketing. Here are three ways brands must adapt.
Amazon's latest offering could transform online shopping for retailers and advertisers
Kepler UK’s campaign for HSBC UK’s Kinetic launch surpassed expectations.
How marketers are future-proofing their measurement with a statistical model from the 1960’s
Here’s what we heard from Disney, NBCU, and Warner Bros. Discovery.
The 2022 IAB NewFronts gave media buyers a sneak peek at exciting updates from the biggest entertainment platforms.
Our recent webinar, Transforming Your Connected TV Strategy, featured first-hand insights from Kepler clients and the Disney Ad Sales team.
Google Analytics 4 will allow advertisers to better respond to increasingly privacy-centric practices. What does this mean for your brand?
Kepler was selected as a finalist for Digiday’s Media Buying and Planning awards for our use of emergent media in an eCommerce campaign for Champion
Why did you choose a career in marketing/advertising? Learn more about Gabriela Alleyena's experience navigating the marketing/advertising industry.
What advice would you give young black professionals trying to start their careers? See what Thelicia Covington said in this BHM spotlight.
Topics API will replace FLoC. Is that good news for brands?
The advertising industry is making progress in DEI, but there’s a long way to go.
Our research into media investment models was so packed full of insights we did a deep dive in our recent webinar, Media Investment Evolved.
Stiles will lead Kepler’s 600+ person media and consulting presence across the U.S., Canada, and Costa Rica.
New agreements with key SSPs are allowing us to direct a greater proportion of clients’ ad spend to working media
The deal unites two of the most data-driven firms in marketing, enabling clients to fully leverage Google Marketing Platform.
Download our research of 150 senior marketers into how brands are reinventing the role of the media agency.
Kepler attended YouTube’s recent Multicultural Summit as a member of Google’s agency coalition on multicultural marketing. These are the key insights
Mental health has more to do with diversity, equity, and inclusion than you might realize.
Kepler Group is one of the first companies to have our plan approved by MLT Black Equity at Work.
With new privacy regulations and the decline of user-based tracking, future-proofing your digital marketing strategies is crucial.
New restrictions are impacting how businesses utilize digital marketing, see how you can get ahead of the changes with "The Big Reset" replay.
It’s time to acknowledge the impact class differences have on employees and workplace diversity.
As Infectious Media joins the Kepler brand, we create a global leader in data-driven marketing serving clients across the Americas, EMEA & APAC
At the Data Privacy: 2021 and Beyond livestream, Google and Kepler explored what the future of data privacy will look like as it continues to evolve.
Although advertisers have more time to prepare for the cookieless future, they should use the time wisely.
This Prime Day was Amazon's largest ever by volume of items sold. Our Prime Day 2021 summary digs into performance trends across client campaigns.
Apple introduced new privacy features that will further impact how advertisers can use consumer data and targeting on Apple devices.
Whether your brand sells on Amazon or simply advertises on the platform, the right preparation will be key to maximizing sales this Prime Day.
Why is everyone talking about iOS 14.5? Next week's update brings major changes to the ecosystem.
What Google’s decision not to adopt user-level IDs after third-party cookies are deprecated will mean for advertisers.
Google announced responsive search ads will be replacing expanded text ads (ETAs) as the new default ad type for Google search campaigns.
In July, Google will make changes to keyword match type functionality so SEM results are more relevant for users. See what changes and how to prepare.
TikTok's scale and shoppable ad formats have attracted advertisers. But brands need smart targeting & custom creative to make an impact.
It's time to plan TV and digital video holistically as consumers spend more viewing time on streaming TV.
Apple’s iOS 14 privacy updates will have sweeping impact. Read how resulting Facebook measurement changes will affect all web and app advertisers.
As the data landscape shifts towards a cookieless future, brands should consider data clean rooms to connect data sources for campaign optimtimization
The pandemic turned digital transformation from a growth tactic to a necessity for survival. Learn from a brand that did it well.
The KIP Augmented Insights tool delivers a custom feed of automated campaign analyses, decreasing the time to generate actionable insights by 90%.
The deal creates an industry leader that helps marketers navigate the seismic, technology-driven changes impacting how brands connect with consumers.
Kepler has recently expanded its rigorous homegrown training program, Kepler University, to 63 courses including 3 "graduate" tracks.
As podcast grows & traditional channels decline, podcasts have advanced to meet the needs of advertisers across their media mix goals.
Tampa General Hospital selects Kepler as its digital media agency and partner, responsible for its full digital media strategy & channel execution.
For the past few months, Kepler has been participating in DV360’s Custom Bidding beta and have seen strong improvements on campaign performance.
Kepler just launched its 100th Amazon Advertising client. We're so proud to be delivering impact for Hanes, Zound, WD-40, and so many others.
As the video ecosystem expands, channel & partner complexity has become more difficult to navigate. Read about our recommended approach to video.
Marketers wield incredible power. With strategy, data, and technology, we create programs that influence people, shape opinions, and change behaviors.
Highlighting expected challenges, opportunities and impacts.
Analyzing the impact of COVID across consumer patterns, media prices, and messaging to adjust to the new normal
