Although advertisers have more time to prepare for the cookieless future, they should use the time wisely.
As the data landscape shifts towards a cookieless future, brands should consider data clean rooms to connect data sources for campaign optimtimization
This Prime Day was Amazon's largest ever by volume of items sold. Our Prime Day 2021 summary digs into performance trends across client campaigns.
Apple introduced new privacy features that will further impact how advertisers can use consumer data and targeting on Apple devices.
Whether your brand sells on Amazon or simply advertises on the platform, the right preparation will be key to maximizing sales this Prime Day.
Why is everyone talking about iOS 14.5? Next week's update brings major changes to the ecosystem.
What Google’s decision not to adopt user-level IDs after third-party cookies are deprecated will mean for advertisers.
Google announced responsive search ads will be replacing expanded text ads (ETAs) as the new default ad type for Google search campaigns.
In July, Google will make changes to keyword match type functionality so SEM results are more relevant for users. See what changes and how to prepare.
TikTok's scale and shoppable ad formats have attracted advertisers. But brands need smart targeting & custom creative to make an impact.
It's time to plan TV and digital video holistically as consumers spend more viewing time on streaming TV.
Apple’s iOS 14 privacy updates will have sweeping impact. Read how resulting Facebook measurement changes will affect all web and app advertisers.
The pandemic turned digital transformation from a growth tactic to a necessity for survival. Learn from a brand that did it well.
The KIP Augmented Insights tool delivers a custom feed of automated campaign analyses, decreasing the time to generate actionable insights by 90%.
As podcast grows & traditional channels decline, podcasts have advanced to meet the needs of advertisers across their media mix goals.
For the past few months, Kepler has been participating in DV360’s Custom Bidding beta and have seen strong improvements on campaign performance.
As the video ecosystem expands, channel & partner complexity has become more difficult to navigate. Read about our recommended approach to video.
Staying close while physically apart
Marketers wield incredible power. With strategy, data, and technology, we create programs that influence people, shape opinions, and change behaviors.
Highlighting expected challenges, opportunities and impacts.
Analyzing the impact of COVID across consumer patterns, media prices, and messaging to adjust to the new normal
The deal creates an industry leader that helps marketers navigate the seismic, technology-driven changes impacting how brands connect with consumers.
Kepler has recently expanded its rigorous homegrown training program, Kepler University, to 63 courses including 3 "graduate" tracks.
Kepler just launched its 100th Amazon Advertising client. We're so proud to be delivering impact for Hanes, Zound, WD-40, and so many others.